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Area:Guiyang | Type:Metro | Frequency:0 |
Address:Guiyang Metro | Format:Film | Duration:/ |
Location:S-rated sites | Min Qty:1 | |
Size:/ | Min Period:week |
The screen door is the only channel for passengers to get on and off the bus, the average waiting time of passengers is 90 seconds, the line of sight is naturally focused on the screen door area, the attention rate is over 75%, and the completeness of information reception is significantly increased by 60% compared with channel advertising.
6-8 consecutive advertisements on one side form a visual corridor, and passengers are repeated 3-5 times on average when pacing back and forth.
Advertisements are displayed for a long time with the screen door, continuously covering the commuter flow, and achieving low-frequency delivery and high-frequency reach.
With forced exposure scenes, coverage of high-net-worth individuals, low CPM costs and creative scalability, subway screen door sticker advertising has become an efficient medium for brand regional penetration.