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| Area：Tianjin | Type：Outdoors | Frequency：120 |
| Address：No. 5, Wanhui Road, Zhongbei Town, Xiqing District | Format：Naked eye 3D | Duration：15s |
| Location：Xiqing Joy City | Min Qty：1 | Operating Time：9-22o'clock |
| Size：40.32m(W)X18.24m(H)=735.44㎡ | Min Period：week |
Located in the core business district of Zhongbei Town, Xiqing District, it faces traffic on a two-way main road and a pedestrian-friendly Breeze Plaza right in front, with no buildings or trees blocking the view. It's visible from multiple angles and long distances, making it the largest naked-eye 3D outdoor screen in North China. It’s close to IKEA, New City Plaza, Tianjin Oriental Universal Studios, and the Grand Canal Cultural Belt, with a daily footfall of over 150,000 people. It serves as a dual 'culture + technology' engine driving the southwest area of Tianjin.
Sitting at the intersection of the main roads of Zhongbei Town, right next to Fujin Road and Wanhui Road city traffic lines, multiple bus routes go straight to the plaza at the mall entrance. The surrounding area has heavy car traffic, with large ground parking lots fully covering the space, so there’s a huge base of families driving in. Within 3 km, it connects IKEA, AEON Mall, Oriental Universal Studios, Caozhuang Flower Market, and the Grand Canal cultural and tourism street, forming a cluster of large-scale commercial and cultural tourism hubs with constantly high human and vehicle traffic.
Daily footfall exceeds 150,000, peaking over 250,000 on weekends. The main audience is young families aged 20–35, whose spending decisions rely heavily on visual experience and social sharing. It effectively reaches high-quality families and young customers in the area. The mall focuses on three main themes: 'family-friendly, sports-friendly, pet-friendly' and introduces over 50% of brands that are first in the region, precisely targeting urban middle-class and Gen Z consumers who are pursuing a high-quality lifestyle.
The large screen is right next to the mall's main entrance and the outdoor theme plaza, deeply integrated with the shopping center's consumption scenarios. Audiences are in an active, relaxed, shopping-and-leisure mindset, making them highly receptive to ads with very low resistance, resulting in outstanding conversion effects. The naked-eye 3D creates a city-level digital art and immersive commercial experience engine, whose core competitiveness far surpasses traditional flat advertising screens, forming a four-dimensional barrier of technology, culture, traffic, and communication.
This naked-eye 3D screen is not just an advertising medium but also a city-level digital art installation. Through the triple integration of "technology + culture + commerce," it reshapes the perceptual dimension of the regional consumption space. Its visual impact is significantly higher than a traditional LED screen, making it an iconic symbol in Tianjin's "night economy" and "Gen Z check-in" scenes. Leveraging Joy City’s commercial IP and its nationwide brand influence, 80% of mall stores are first-to-region brand advertisers, highlighting its conversion value.
The 735㎡ extra-large naked-eye 3D screen is a landmark Instagrammable spot in Xiqing, Tianjin. Its visual impact is off the charts, making it a unique urban visual card for the area. When locals go shopping, travel during holidays, or casually check in, they actively take photos of the 3D effects on the big screen and post them on Douyin, Xiaohongshu, WeChat Moments, and other social platforms, greatly expanding brand exposure. It achieves dual communication effects with "offline hard exposure + online social seeding," and its brand memorability far exceeds that of ordinary outdoor media.
