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- Specs
- Advantages
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- Media Map
| Area：Xuchang | Type：Outdoors | Frequency：120 |
| Address：No. 168 Baling Road, Weidu District | Format：light show | Duration：15s |
| Location：Cao Wei Amusement City | Min Qty：1 | Operating Time：18-23o'clock |
| Size：46540㎡ | Min Period：week |
360° circular panoramic display via an annular wheel-shaped surrounding light and shadow carrier with zero blind visual spots. Synchronized presentations are delivered from multiple perspectives including ground plazas, park gate towers, surrounding main roads, and high-altitude Ferris wheel cabins. Brand information reaches three groups of audiences simultaneously: pedestrians, self-driving vehicle traffic, and high-altitude riders. A single installation delivers full multi-dimensional and long-distance exposure, drawing large crowds of onlookers in the plaza to achieve maximum involuntary forced exposure.
The 48-meter giant Ferris wheel serves as the core skyline landmark in the western urban area of Weidu District. Tens of thousands of full-range intelligent LED light strips are installed across the entire structure, enabling synchronized all-round light and shadow output on the wheel disc, spokes and tower frame. Its light effects are clearly visible on roads, residential areas and commercial districts within a 3-kilometer radius. Unlike ordinary wall-mounted LED screens and street light boxes with a visibility range of merely hundreds of meters, it forms an unobstructed giant floating high-altitude light and shadow screen that reaches both mobile crowds and permanent residents across the city in a single exposure session.
Featuring 360° blind-spot-free light and shadow display that accommodates exposure for vehicle traffic, foot passengers and high-altitude viewpoints alike, it stands as a genuine floating urban high-altitude giant screen with irreplaceable landmark media value. Audiences experience it in a relaxed leisure setting without resistance to advertising, leading to higher message acceptance and stronger willingness to convert into consumption. Furthermore, it aligns with Xuchang’s cultural tourism positioning as the ancient Cao Wei capital and ties into the city’s official night tourism brand, granting far greater media credibility and brand endorsement power than conventional outdoor advertisements.
Xuchang's cultural tourism sector adopts a dual-core development model driven by culture and commerce. As the city's major traffic magnet, Pangdonglai attracts hundreds of thousands of visitors on a single holiday day, and this massive footfall is effectively diverted to scenic spots such as Cao Wei Happy City. Serving as a core highlight of the night tourism economy, the Ferris wheel light show absorbs this overflowing high-quality consumer crowd with strong purchasing power, securing extensive and in-depth media coverage.
Dynamic visuals deliver far stronger impact than static spray paintings and fixed large screens, significantly extending visitors' dwell time and greatly boosting brand memorability. The time-blending scene featuring the Ferris wheel, ancient Han-Wei architecture, and the Luoshen Flying Fairy wire stunt performance prompts tourists to independently shoot short videos and images that go viral on Douyin and Xiaohongshu. This creates a free secondary viral online spread stemming from a single offline deployment, easily tapping into local trending search traffic, drastically cutting brands' online promotion costs, and achieving two-way exposure both offline and online.
The investment value of the light show lies in four tiers of returns: immediate short-term exposure and customer attraction, medium-term online viral conversion, long-term appreciation of landmark assets, and sustained brand image building. Compared with traditional outdoor media, it boasts four core strengths: endorsement by a one-of-a-kind landmark, night tourism traffic dividends, organic social sharing, and cultural tourism scenario empowerment. Aligned with brands' long-term regional expansion and image upgrading strategies, it serves as a premium outdoor media investment vehicle in the region that delivers tangible marketing results while preserving asset value.
