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- Media Map
| Area：Beijing | Type：Outdoors | Frequency：60 |
| Address：No.12 Chaoyangmen Outer Street, Chaoyang District | Format：led | Duration：15s |
| Location：THE BOX OUT | Min Qty：1 | Operating Time：10-21o'clock |
| Size：370.52m² | Min Period：week |
Located on the main entrance facade of THE BOX Chaoyang Young Power Center at the intersection of Chaoyangmen Outer Street and Fangcaodi West Street, this screen is fully visible to all shoppers entering and exiting the mall as well as people relaxing in the plaza, holding the core visual spotlight of the mall. It directly faces the main Chaoyang thoroughfare, sunken leisure plaza and rooftop basketball court, with unobstructed views for both pedestrians and vehicle traffic. Its dynamic digital screen boasts far stronger eye-catching appeal than static billboards, drawing consistent foot traffic day and night.
The screen is fully embedded into the glass facade of the mall’s main entrance. This ultra-large transparent ice screen is the only extensive curtain wall transparent LED display on Chaoyangmen Outer Street, reaching young white-collar workers in surrounding office buildings, students from nearby universities, trendsetters traveling across districts from Sanlitun and China World Trade Center for check-ins, and fan support crowds. Massive youth foot traffic accumulates across multiple daily time slots, with an average daily passenger flow exceeding 30,000 people, 75% of whom are young people under 30. It perfectly aligns with brands’ youth-oriented strategies and stands as one of Beijing’s rare high-frequency gathering spots for Gen Z.
As the most striking oversized fashionable transparent LED ice screen, it delivers striking visual impact after dark. Complementing adjacent spaces including the rooftop basketball court and skate park, it draws swarms of young people to take photos and check in. It not only elevates the cultural vibe of the entire area but has also emerged as a new landmark for Gen Z trend-based socializing in Beijing, generating tremendous organic foot traffic for brands stationed here.
It occupies the prime visual spots along all entry and exit foot traffic routes of the mall. Visitors hanging out in the sunken leisure plaza, rooftop basketball court and outdoor market can catch sight of it at a glance. It delivers all-round, comprehensive exposure covering vehicle traffic, pedestrian flow, in-store customers and incremental check-in crowds. Leveraging its location at the Chaowai Urban Vitality Innovation Center, it connects core business districts including Sanlitun, China World Trade Center and Chaoyangmen, and benefits from passenger flow coverage of Metro Lines 2 and 6, sustaining stable daily foot traffic with no obvious peak or off-peak seasons throughout the year.
Boasting an ultra-wide 140° viewing angle, the screen delivers zero color cast and distortion when viewed from long distances or side angles. Equipped with point-by-point color calibration technology, it boasts superior image quality compared with most outdoor large screens available on the market. It accurately reproduces the delicate hues and textures of brand materials, perfectly supporting the display of premium brand visuals and high-definition promotional videos. This transparent LED ice screen targets audiences with strong purchasing intention, powerful recommendation potential and high communication activity, bringing higher conversion efficiency for brand advertising campaigns.
The unique transparent and suspended visual effect of the ice screen comes with built-in internet-famous check-in appeal, enabling dual communication outcomes for advertising brands: offline exposure plus free online viral dissemination. It offers far higher cost performance than conventional outdoor media. As a must-have marketing hub targeting young demographics in eastern Beijing, it serves as a core platform for young-oriented brands to launch city debuts, host event marketing campaigns and break into new social circles. Its steady and booming market demand continuously boosts the overall return on investment.
