- Photos
- Specs
- Advantages
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- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：60 |
| Address：No. 666 Jincheng Avenue, High-tech Zone | Format：led | Duration：15s |
| Location：Jincheng Wanda Plaza | Min Qty：1 | Operating Time：9-22o'clock |
| Size：38.71m(w)* 11.83m(h)= 458m² | Min Period：week |
Its core target audience consists of people aged 20 to 35, delivering far higher ad reach efficiency than general out-of-home screens targeting mass audiences. It draws a daily footfall of 80,000 to 100,000 on workdays, with peak volumes hitting 150,000 visitors on weekends and holidays. Ads are displayed nonstop throughout the day, boosted by two passenger surges: midday commutes and evening night-out crowds. The passive ad reach rate nears 100%, with far stronger memory penetration than ordinary street-side media. Positioned at a prime visual spot on the main south urban artery, any ad placement here inherently gains city-wide exposure.
Gate 1 serves as the mall’s sole main entrance. 85% of all shoppers entering the mall pass directly in front of the large screen, creating a natural funnel-style exposure effect. Facing Jincheng Avenue, the major urban thoroughfare, it horizontally captures all passing vehicle traffic and vertically intercepts pedestrians in the plaza and mall visitors. The screen sits at the mall’s top visual vantage point with no obstructions from trees or buildings, offering clear visibility from a distance of 500 meters, a 160° ultra-wide viewing angle, and unobstructed full viewing of content for crowds from all directions.
The surrounding area hosts dozens of Grade A office buildings, financial institutions, high-end residential complexes and government agencies, making this commercial landmark a daily stop for financial white-collar workers in the southern district for commuting and consumption. Built above Huayuan Station of Metro Lines 1 and 18, it stands as a core hub of the South Financial City and Jiaozi Financial Business District. Facing Jincheng Avenue, the main urban road, it occupies the dominant visual high point at the mall’s primary entrance, covering all groups including private car drivers, metro commuters and pedestrians out for shopping.
The large screen faces the main entrance of the shopping mall directly, and its advertising exposure can directly guide passenger flow into stores for consumption. The folded corner structure of the facade is naturally suitable for 3D special effects, enabling screen-breaking and immersive three-dimensional visuals without any wearable devices to instantly capture passersby’s attention. The average audience dwell time triples. Equipped with mature commercial communication attributes, media placements can leverage the traffic momentum of Wanda Commercial District simultaneously to elevate brand image and market recognition.
The combined LED media represents scarce commercial large-screen resources atop a metro station in the South City Financial District. The outdoor naked-eye 3D landmark screen focuses on city-wide brand exposure, while the indoor atrium screen targets precise in-mall foot traffic. Drawing on high-income white-collar workers and stable family visitors in the High-tech Zone, it covers both mass audiences and mid-to-high-end consumers, catering to diverse marketing demands including long-term brand image positioning, short-term campaign hype, and offline store customer acquisition.
Jincheng Wanda is a 320,000-square-meter integrated commercial complex integrating trendy retail, cinemas, catering, parent-child services and leisure entertainment. Audiences generally stay 3 to 6 hours inside the mall and pass the large screen repeatedly, reinforcing brand information in their memory. Unlike standalone street-side screens that only reach transient pedestrians, this screen directly channels foot traffic into mall stores to form a closed communication loop of "online brand cultivation + offline in-store visits". Its commercial value lies not in "maximum exposure", but in "most accurate audience reach".
