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- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：60 |
| Address：No. 99, 3rd Section, Hongxing Road, Jiang District | Format：led | Duration：5s |
| Location：Yinshi Square | Min Qty：1 | Operating Time：8-22o'clock |
| Size：32.4m(w)*15.6m(h)=505㎡ | Min Period：week |
The media installation is positioned on the facade of Yinshi Plaza at Section 3, Hongxing Road, Jinjiang District, located at the transport hub where three core commercial zones—Chunxi Road, Taikoo Li and IFS—intersect. As a property atop two metro lines, it offers seamless connections to Metro Lines 2 and 3 and faces the metro entrances directly. The second basement level links straight to the Chunxi Road Metro Station exits. Facing the main thoroughfare of Hongxing Road Pedestrian Street, it grants easy access to the city-wide bus network and captures massive crowds flowing between the pedestrian street, metro interchanges and cross-commercial-district routes.
Facing north, the large screen directly overlooks metro exiting passenger flows and the full stretch of Hongxing Road Pedestrian Street with no high-rise obstructions and an ultra-long visible range. Pedestrians, road-crossers and metro exit passengers can view the screen imagery from afar. It serves as an unmissable city-level visual landmark in the area. A spacious front plaza and ample viewing depth surround the site, effortlessly drawing large audiences to stop, take out their phones to photograph and check in, resulting in an extremely high advertising reach rate.
Yinshi Plaza is positioned as a trendy youth complex. The area sees a daily foot traffic of up to 800,000 people, which can surge to 1.2 million on holidays, alongside a daily vehicle flow of 400,000. The plaza houses trendy brands, youth-oriented dining outlets and leisure and entertainment venues. Combined with the overall passenger demographic of Chunxi Road, its audience mainly consists of Generation Z students aged 18 to 35, local trendy young people and young cultural tourism visitors from across the country. The screen simultaneously engages pedestrian flows along the entire pedestrian street and both directions of road traffic, delivering stronger visual impact and seizing passersby's attention instantly.
The large screen faces north directly toward the subway exit and the entire stretch of Hongxing Road Pedestrian Street, with no tall buildings obstructing the view. Its effective visible distance extends up to 300 meters, covering road traffic, long-distance pedestrian flows, and concentrated crowds exiting the subway. Unlike small-sized, high-position obstructed large screens in ordinary commercial districts, this screen delivers striking visuals with exceptional recognizability, enabling large-scale, long-distance, immersive city-level visual exposure to capture public attention instantly.
This location is strategically positioned across three high-growth sectors in Chengdu: youth entertainment, trend-driven consumption, and urban cultural tourism. It caters to diverse scenarios including celebrity support campaigns, promotion for film, variety show, domestic animation and online game IPs, new consumer FMCG products, trendy beauty and apparel brands, urban festival events, and city-level marketing campaigns for automotive and light luxury brands. The advertising value per unit traffic far exceeds that of conventional media, and it boasts dual identities as both an urban landmark and an advertising landmark. Long-term advertising placements can forge strong associative memories linking brands with this urban landmark.
As a scarce outdoor landmark large screen in the heart of Chunxi Road, it breaks the constraints of traditional indoor large screens and features city-level exposure capacity with long-range reach, wide coverage and powerful visual impact. Leveraging the viral commercial district reputation of Chunxi Road, advertising visuals displayed here easily inspire passersby to take photos and share secondary content via short videos, bringing inherent social viral potential. It delivers dual communication effects: massive offline landmark exposure plus widespread online circulation across the internet, making it a top-tier preferred media location in Chengdu for entertainment fan support, brand youthification and city-scale marketing initiatives.
