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- Media Map
| Area：Hefei | Type：Outdoors | Frequency：0 |
| Address：Intersection of South Second Ring Road and Susong Road | Format：Light box | Duration：0 |
| Location：Greenland Darong City | Min Qty：1 | Operating Time：0-24o'clock |
| Size：2m x8m | Min Period：month |
Located at the intersection of South Second Ring Road and Susong Road in Baohe District, Greenland Darongcheng Parking Lot, with a high-speed rail CBD, dual metro lines 4 and 5, and a mature commercial district with triple traffic overlap. It is a must-pass area for traffic and people in southern Hefei, with key nodes such as main passages, turns, entrances, and elevator lobbies, all fully covered with no blind spots. The "last mile" is forcibly exposed, with a short decision chain and high conversion efficiency, making it a traffic gateway-level underground dissemination scenario in southern Hefei
Daily traffic averages 12,000 vehicles, with a weekend peak of 18,000 and an average daily pedestrian flow of 30,000. The vehicle turnover rate is high and the exposure base is ample. The entire chain covers entrances→ passages→ elevator lobbies, → exits. Viewing, exiting, and waiting for elevators creates a continuous "what you see is what you get" penetration. The underground parking garage is dimly lit and information is limited, with light boxes as the only strong visual focus. Competing light boxes and other products actively attract 87.2% attention
Underground parking garages are essential travel scenarios with high user active contact, enclosed underground spaces with minimal interference, light boxes serve as visual focal points, offering excellent forced exposure, perfectly presenting brand details, matching the high-end tone of leading brands, widely recognized by the market, and having better advertising conversion potential than traditional general traffic media. Exclusive underground precise traffic in southern urban areas, covering three prime time periods: morning rush commute, midday leisure, and evening consumption, with no gaps in exposure
The garage is the first stop for consumers when entering the mall and the last stop when leaving. Garage lightboxes have a strong visual impact in dim environments, capable of firmly capturing the attention of car owners and passengers. Typically, a single lightbox displays only one brand's advertisement. 100% exclusivity can effectively avoid interference from other information, allowing brand messages to achieve high-frequency and long-duration deep penetration while car owners park and retrieve their cars.
Underground garages are enclosed spaces with low information density. When car owners are looking for parking spaces, waiting for elevators, or staying briefly, their visual attention is highly focused. Lightbox advertisements become the only visual focal point, effectively avoiding the 'information overload' interference common in outdoor advertising. The average dwell time of car owners is ≥8 minutes, which is more than 32 times the 15-second exposure time of outdoor LED screens, achieving deep penetration of brand messages and repeated reinforcement to significantly enhance memory retention.
The lightboxes in the underground garage of Greenland Darong City are a high-quality, light-asset project with low investment, low operational maintenance, stable cash flow, and low risk. Relying on the core location of the high-speed rail CBD, targeted high-net-worth traffic, and scarce scenario resources, they balance short-term stable rental income with long-term asset appreciation. They can be combined with on-site LED screens to create an above-ground and underground full-media package, linking sales to increase overall transaction value and competitiveness, further amplifying profits.
