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- Media Map
| Area：Hangzhou | Type：Outdoors | Frequency：0 |
| Address：No. 658, Gudun Road, Xihu District | Format：billboard | Duration：0 |
| Location：Fuyuan Hotel | Min Qty：1 | Operating Time：0-24o'clock |
| Size：12.2m x 5.3m=65㎡ | Min Period：year |
The advertising space is directly facing Guudun Road, the main urban thoroughfare in the west of the city. It covers all directions of traffic and pedestrian flow on the eight-lane road. The view is wide and there is no obstruction from any buildings. The visibility is far and the display angle is excellent. It can achieve full-round compulsory exposure at the intersection. The location is adjacent to the Shaluoxi Station and Sanba Station of the subway, with a dense bus network. It is a necessary commuting route from the city center to the Future Science City and Xixi Wetland. The traffic and pedestrian flow are constantly saturated throughout the day and night, and the exposure frequency is extremely high.
As the main artery for commuting in the western part of the city, connecting the city center and the Future Technology City, the traffic flow is always saturated throughout the year, with little difference between peak and off-peak seasons. It has a long-term stable traffic base. The entire wall of the hotel in the northwest has a neat layout, large size, complete picture, strong impact, high memory value. There is no obstruction at the intersection, the visibility distance is far, the angle is wide, the wall is clean, and there is no interference from other large advertisements around. It occupies the visual focus of the intersection alone, and the brand information is clearly visible. All directions of straight, left turn, and right turn traffic flows can be clearly seen. It is mandatory exposure and has high frequency of reach.
Located at the intersection of Gudun Road and Xihui Road in Xihu District, it is part of the core development area in the west of Hangzhou, which combines Zijingang Campus of Zhejiang University, Xixi Wetland and Sanzhuang Business District. It is a key area for Hangzhou's "Westward Expansion" strategy. The hotel is approximately 240 meters away from the Shaluoxi subway station on Line 2 and about 450 meters away from Sanba Station. The large billboards on the northwest wall usually face the main road or the subway entrance direction, which can effectively intercept the subway commuters and the traffic flowing along Gudun Road. The exposure is stable and has strong daily penetration power.
The billboard is placed on the entire northwestern wall of Fu Yuan Hotel. It enjoys a commanding position, with no tall buildings, green plants or other advertising spaces blocking its view. It occupies the core visual resource at the intersection and faces all directions of the main road traffic flow. Vehicles traveling straight, turning left or turning right can clearly capture the image. The visual range is far and the coverage angle is wide. It is a typical mandatory exposure media at the intersection. There is no competition interference in the image, and the visual concentration is high. It can quickly capture the attention of passing people and significantly enhance the brand memory.
With its unique geographical location, it has established a highly valuable media platform in the south section of Shangqiao District, Panyu City. The core advantage lies in its ability to precisely reach the high-net-worth population in the area and achieve efficient visual coverage. The combined value of "high-end community + major transportation route + mature business district" is not only a powerful tool for brands to conduct precise marketing, but also a strategic highland for enhancing the brand's regional influence and image.
This hotel is located at the intersection of the Sanzhuang area and the Zijinhe area. It is surrounded by numerous mature residential communities, and is also close to the Zijinhe Campus of Zhejiang University. The large billboards here can precisely reach the high-density permanent residents and the large number of college teachers and students in the surrounding area. It is very suitable for local service brands, education and training brands, and fast-moving consumer goods brands to conduct regional deepening and precise marketing.
The core value of investment lies in the scarcity of prime locations, the precise targeting of high-net-worth customers, the endorsement of premium brands, the guaranteed high returns, and the long-term appreciation of assets. It is one of the few subway media assets in the bay area that possess "luxury-level" communication effectiveness and anti-cyclical properties.
