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- Specs
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- Media Map
| Area：Changchun | Type：Outdoors | Frequency：120 |
| Address：No. 855, Ziyou Avenue, Chaoyang District | Format：led | Duration：15s |
| Location：78 Shopping Plaza | Min Qty：1 | Operating Time：7-22o'clock |
| Size：14m(W)*18m(H)=252㎡ | Min Period：month |
Located at the intersection of Ziyou Avenue and Tongzhi Street in Chaoyang District, on the exterior wall of the 7.8 Shopping Plaza, it offers excellent visibility facing the crossroads with no obstructions and full-angle view. There are no screens of the same specification nearby, giving exclusive control over the intersection, strong brand exposure uniqueness, with heavy pedestrian and vehicle traffic at this intersection. The daily reach can achieve up to 280,000 people, effectively reaching densely distributed offices, universities, communities, and young consumers nearby.
Situated in the core area of the Guilin Road business district with a strong commercial atmosphere, it is adjacent to popular destinations like in Guilin Shopping Center and Guilin Road Food Street, and close to metro stations. It is a prime viewpoint for city foot traffic, enabling high-frequency, all-day brand exposure, covering urban white-collar workers, young trendsetters, family customers, and tourists. The audience reach is extensive and highly precise.
The Guilin Road business district is Changchun's most mature, trendy, and bustling young consumer area. The 7.8 Shopping Plaza is a landmark commercial building of the district at the city level. Daily passenger flow of Metro Line 6 is 137,000, with more than ten bus routes and main road traffic, providing all-time, all-demographic, no-dead-angle coverage, with a comprehensive average daily exposure of 300,000 people. The conversion rate of dynamic LED advertising is 3–5 times that of static billboards, and promotional message reach efficiency increases by 60%.
As a landmark building in the Guilin Road business district, it sees a daily foot traffic of 250,000 and vehicle flow of 150,000. Traffic lights stop for about 90 seconds, ensuring forced exposure and nearly 100% reach rate. On holidays, daily foot traffic reaches 850,000, with an annual customer flow of 200 million, making it one of the most stable and peak-reaching outdoor locations in Changchun.
Located at the intersection of Ziyou Road and Tongzhi Street in Chaoyang District, Changchun, it is a rare ultra-large high-definition outdoor LED media facing the street within the commercial area. Leveraging the mature commercial traffic and its position on a main city thoroughfare, it has become a highly influential outdoor commercial display landmark in the core area of Changchun. With over 15 hours of continuous exposure each day, it fully covers morning peak commuting, daytime commercial consumption, and nighttime economic traffic periods, providing high-intensity, compulsory exposure with very high audience reach.
Thanks to its prime location and massive display area, it has become a golden resource for brand exposure. This mature commercial and educational-cultural environment sees the main consumer group aged 18–35 accounting for over 70%, gathering a large number of fashion-conscious students, high-income business professionals, and local residents. The audience generally has strong purchasing power, making it very suitable for precise marketing of brands in beauty, fast-moving consumer goods, automotive, finance, and more.
Using high-definition LED display technology, the screen presents vivid colors and high brightness, clearly displaying content even in strong light. Compared with traditional static advertisements, the visual impact is stronger, quickly capturing audience attention. At the same time, the high-quality visual effects easily encourage users to take photos and share them on platforms like Douyin and Xiaohongshu, forming a viral chain of "check-in—sharing—secondary exposure," with significant public communication value.
The LED large screen offers the same core traffic and display effects at a lower cost, with significant cost advantages per thousand exposures. It is a rare value spot in the city's core commercial area, with a low media vacancy rate, capable of meeting long-term annual campaigns for major brands. It combines cost-effectiveness with flexibility, making it a premium core carrier for outdoor commercial advertising in Changchun.
