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| Area：Shenyang | Type：Metro | Frequency：0 |
| Address：Line 1 Shenyang Station | Format：Light box | Duration：0 |
| Location：Shenyang Station Platform | Min Qty：1 | Operating Time：0-24o'clock |
| Size：/ | Min Period：4weeks |
Located in the core load-bearing column of the platform of Shenyang Station of Line 1, covering the connection between the center of the waiting area and the passage, passengers waiting and passing must reach the visual core area, without obstruction, zero-distance reach, the pillar is located in the central core column position of the platform, which is the passenger waiting for the train, entering and exiting the station must pass through the moving line, close to the line of sight, no walls, equipment obstruction, long waiting time, naturally forming a passive compulsory attention brand arrival rate is extremely high
Shenyang Station is the S-class core hub station of Line 1, with a double passenger flow of subway and national railway, with an average daily passenger flow of 100,000 and a peak of more than 90,000 per day on holidays, making it the largest station in Shenyang's non-transfer station passenger flow. Covering all dimensions of commuting, business travel, returning to home, and consumption, it reaches more than 3 million people per month, ranking first in the city's subway media in terms of exposure scale, and the brand reach efficiency far exceeds that of conventional sites
As a landmark of Shenyang's urban gateway, the platform pillar light box shocks the picture with a large 360°, the media is highlighted for 18 hours a day, 360° display without dead ends, passengers wait for 2-5 minutes, deep memory and high-frequency retouch have become the brand's high-end tonal display window, brand information is 100% reached, no shunt loss, the attention focus of the pillar light box is increased by 50%, and the brand memory and recognition far exceed that of ordinary media
The pillar light box is usually distributed on the columns of the platform level, which is an area that is easily accessible to passengers when waiting for the train, which not only gathers a huge subway commuter passenger flow, but also undertakes a large number of railway transfer passengers and shoppers, with extremely high brand exposure value and strong passenger flow radiation ability
Shenyang Station is directly adjacent to the national railway Shenyang Station, SK Passenger Station, and the core commercial area of Taiyuan Street. It not only gathers a large volume of local commuting passengers but also serves the massive flow of railway transfer travelers and shopping crowds. Subway passengers are mostly young white-collar workers, students, and business travelers aged 18-40, with stable consumption capacity and high brand receptivity. Advertising at an S-level station ensures that brand information obtains high-frequency exposure within the highest-value passenger pool.
The pillar lightbox utilizes the platform-level columns for four-sided or multi-sided surrounding displays, achieving 360-degree all-round advertising without blind spots. In the enclosed and relatively limited space of a subway platform waiting area, this 'floor-to-ceiling' three-dimensional display form creates a strong sense of brand immersion. Regardless of which direction passengers wait or move, their sight is inevitably attracted, bringing a stunning visual impact.
The pillar lightbox is located at the core of the evacuation flow lines, with sight naturally focused on the surrounding images. Compared to passageway lightboxes that allow quick passage and single-direction viewing on platform screen doors, its multi-angle dynamic capture feature enables the effective exposure time of a single viewing to exceed 210 seconds, increasing the completeness of information reception by 58%. Its surrounding design allows brand information to be naturally captured from multiple angles, providing full visual coverage and enhancing brand presence by over 60%.
This station is a high-end, scarce, and extremely exclusive primary advertising medium. With its prime location, long-duration retention scenario, and high-end display effect, it serves as a premium placement resource for brand city image display, regional promotion, and deep engagement with high-end passenger groups.
