- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Shanghai | Type：Metro | Frequency：0 |
| Address：People's Square Metro Station | Format：bulletin board | Duration：0 |
| Location：7-11, Nanjing West Road, People's Square | Min Qty：8 | |
| Size：21㎡ | Min Period：4weeks |
Located at the core exit cluster of the major transfer hub connecting Lines 1, 2, and 8, with direct access to the intersection of Nanjing West Road and Huanghe Road, it serves as a golden corridor media matrix linking the People's Square business district with the Nanjing West Road commercial area. With three core values—comprehensive audience coverage, guaranteed visual exposure, and precise reach to high-end audiences—it has become a strategic media resource for brands aiming to capture traffic in Shanghai’s prime commercial districts.
This area, as one of the entrances with the highest passenger flow at People's Square Station, sees an average daily traffic of over 800,000 people, with holiday peaks exceeding 1.5 million. Known as the 'underground city living room,' its static media—considered the most commercially valuable in the Shanghai Metro—not only delivers information but also serves as an essential interface for brands to integrate into the city's core lifestyle and engage with high-spending consumers.
Situated at the intersection of Nanjing West Road and Huanghe Road, adjacent to Sports Tower and Huanghe Road Food Street, within the area of Line 2 at People's Square Station, the displays are concentrated along Nanjing West Road, creating an exit matrix that covers passenger flow in both directions and transfer traffic between three lines, ensuring 100% visual interception at exits. People's Square is a must-visit destination for tourists in Shanghai, covering a global audience and enhancing brand international influence.
The billboard media combines advantages in location, traffic, audience, media, and commerce. It not only ensures frequent brand exposure but also precisely reaches high-net-worth consumers, making it a strategic site for brands to establish a traffic moat in Shanghai’s core commercial districts, helping brands capture consumer attention and achieve marketing goals.
The surface connects multiple major bus lines, and the underground seamlessly links commercial complexes such as Hong Kong Famous Shops Street and Demei Shopping Center, forming a three-dimensional passenger flow cycle of subway, surface, and underground. This maximizes media reach. The entrance and exit passageways are relatively enclosed with no other media interference, resulting in highly concentrated passenger attention. The advertising recall rate is significantly higher than other media, with memory retention increasing by 30%-40%.
Leveraging the four core assets—irreplaceable hub location, millions of precise passenger flows, mandatory exposure media scenarios, and high-net-worth consumers—the media creates a traffic moat for brands in Shanghai's core areas. It has become a strategic investment for high-end brand image building and precise reach. Its investment value is reflected in four dimensions: scarcity, high returns, low risk, and strong adaptability.
People's Square and Nanjing West Road commercial districts are the commercial core of Shanghai, with long-term stable growth in commercial value, providing a fundamental guarantee for media value. As a core subway line in Shanghai, passenger flow continues to grow, and media investments offer long-term, stable traffic guarantees.
People's Square Station is Shanghai's only subway hub that connects both top commercial districts, Nanjing East Road and Nanjing West Road. Media resources are extremely scarce, and passengers encounter advertisements on their way from the station to the commercial districts, directly influencing their consumption choices, forming an advertising-decision-consumption loop. The investment return is reflected not only in short-term sales growth but also in long-term brand asset accumulation. It serves as a golden bridge connecting brands to Shanghai's high-end consumer market.
