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| Area：Tianjin | Type：Metro | Frequency：200 |
| Address：Southeast Corner Subway Station | Format：led | Duration：15s |
| Location：Southeast Corner Station Platform | Min Qty：1 | Operating Time：0-24o'clock |
| Size：1.2mx1.9m | Min Period：week |
The Southeast Corner Station of Tianjin Metro is located at the junction of Gulou Subdistrict in Nankai District and Nanshi Subdistrict in Heping District. The platform LED primarily consists of two core facilities: the uniquely cylindrical LED operated exclusively by Daily Xinbao and the regular platform information LEDs. Together, they form a digital display system that integrates both information dissemination and media communication functions.
Situated at the intersection of Nankai District’s cultural and transportation hubs, it serves as a transfer hub for lines 2 and 4 of Tianjin Metro and is the nation’s first station to combine the 'Metro + Heritage Museum' concept. Leveraging its unique historical heritage, high passenger density, and dual-line transfer advantage, the platform LEDs have become a premium media platform within Tianjin’s rail transit advertising system, offering both cultural depth and communication efficiency.
The platform LEDs are installed above the waiting area of Line 2 and on the pillar surfaces, facing trains on both sides, covering the complete passenger flow from entry, waiting, to boarding. The screens use high-brightness, high-refresh-rate LED modules that support dynamic videos, high-definition graphics and text, and branded content playback. Even in a bright station hall environment, the display remains clear and vivid.
The Southeast Corner Station handles over 250,000 passengers daily. Nearby are cultural and tourism landmarks such as Guwenhua Street, Gulou, Nanshi Food Street, and the exhibition hall of the East City Wall Ruins of Tianjin Wei. The station also serves both established communities in Nankai old town and emerging commercial areas, attracting a diverse passenger demographic including local residents, young tourists, cultural and museum enthusiasts, as well as commuting office workers, providing a highly compatible audience base for brands.
Relying on the Southeast Corner Station as a hub for transfers in the core area of the old town, it achieves the 'three-high' communication effect of high contact frequency, high attention, and high exposure. Leveraging its status as a dual-line transfer hub, integrated cultural-tourism scenarios, and high-adhesion passenger traffic structure, it demonstrates a unique composite communication value within the Tianjin Metro advertising system.
Located in the core area of the platform where passengers are compelled to stop while waiting, it creates a high-attention, low-interference 'golden' communication scenario. The visual impact of dynamic images is 300% greater than that of static lightboxes, and its unique form becomes a station landmark. Combined with Tianjin Wei’s old city East Wall cultural positioning, it strengthens the deep integration of brand and city culture, enhancing communication recall. The brand communication benefits from ample time windows, improving the completeness of information reception.
LED media, featuring its exclusive cylindrical form as the core highlight, combines four major advantages: prime hub location, precise passenger flow, intelligent technology, and a composite matrix, constructing an irreplaceable spatial communication platform, a high-value traffic entry point, and a media value system deeply bound to cultural scenes. It has become a benchmark case for digital media in the Tianjin Metro and is especially suitable for high-end brands, cultural-tourism projects, and city image promotions that require strong visual impact and cultural resonance.
With its exclusive spatial advantage, hub-level traffic, high-spending passenger base, and intelligent technology empowerment, it builds a low-risk, high-return investment with strong barriers, becoming a benchmark choice for digital media investment in Tianjin Metro.
