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| Area：Tianjin | Type：Metro | Frequency：200 |
| Address：Southwest Corner Subway Station | Format：led | Duration：15s |
| Location：Southwest Corner Station Platform | Min Qty：1 | |
| Size：长3.2mx高1.8m | Min Period：week |
Xinan Jiao Station is the only direct transfer station between Lines 1 and 2 of the Tianjin Metro. The two lines run through the city's main east-west and north-south axes, covering core districts such as Heping, Nankai, Hexi, and Hebei. The average daily transfer passenger flow is stable at over 300,000, with a single-hour peak flow exceeding 30,000, ensuring that advertising information receives high-frequency, broad-coverage natural exposure.
Xinan Jiao Station is located at the intersection of Huanghe Road and Nankai Sanma Road, surrounded by large residential communities, educational institutions, commercial centers, and bus transfer hubs. The passenger flow is diverse and stable, including frequent commuters, families, and regional consumers. Notably, just 55 meters outside the station is the Tianjin Tianjing outdoor LED screen, creating an underground-to-surface dual-screen linkage effect, which enables brands to build a multi-dimensional communication matrix.
As a dual-line transfer station, Xinan Jiao Station has a large daily passenger flow, covering diverse groups including commuters, shoppers, and leisure travelers. This provides a three-fold advantage for information dissemination: high contact frequency, high attention, and high exposure. It combines public welfare attributes with commercial value. Daily content such as hot news, metro operation information, convenience service tips, and city culture promotion supports brand advertising and event promotion. The double-sided screen design covers passenger flow in both directions, improving information reach efficiency.
This LED project is an innovative rail media initiative launched in cooperation between Tianjin Metro Line 2 and Daily News. It not only enhances metro information services but also offers a high-quality digital platform for urban cultural promotion and commercial marketing, becoming an important embodiment of Tianjin Metro's intelligent operations.
Relying on its status as a dual-line transfer hub, high-quality passenger flow, and precise scene targeting, it has become a core resource in Tianjin's metro advertising system that combines traffic value with communication efficiency. It not only possesses the inherent characteristics of metro media, such as mandatory exposure and high repetition, but also, due to its location at key urban nodes, diverse audiences, and the potential for online-offline integration, it has become an ideal choice for brands to deeply cultivate the Tianjin market and achieve precise, efficient, and long-term communication.
LED screens leverage advantages in location, passenger flow, technology, and operations to create a premium communication platform within Tianjin Metro media. The passenger scale of the dual metro lines, the consumer-oriented characteristics of the surrounding business districts, and the high-definition audio-visual effects make it a preferred medium for brands entering Tianjin's core consumer market and enhancing brand influence. It is particularly suitable for brands that need to quickly increase visibility and drive immediate consumption.
With four core advantages—prime hub location, exclusive double-sided screens, high passenger coverage, and high-definition audio-visual experience—it has become a commercially valuable communication platform within the Tianjin metro media matrix, providing brands with an effective channel to reach target audiences. LED screens installed next to station escalators are on the passengers' mandatory path for waiting and transferring, creating a dual-impact effect of compulsory viewing and active attention, effectively improving information reception rates.
