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| Area：Chengdu | Type：Metro | Frequency：480 |
| Address：People's Square Subway | Format：led | Duration：15s |
| Location：People's Square Station Platform Level | Min Qty：2 | |
| Size：40㎡ | Min Period：4weeks |
As an important component of Shanghai's urban public transportation digital interface, the LED screens on the platform level of People’s Square Station continuously connect the pulse of the city with brand presence in an efficient, precise, and reliable manner. With their large size, high definition, and intelligent features, these LED displays not only provide passengers with convenient travel information services but also offer advertisers a premium platform for promotion. They are a key part of the smart development of the Shanghai Metro.
Leveraging its top-tier hub status, mandatory viewing environment, and high-quality passenger flow structure, it ranks as one of the most valuable underground digital communication platforms in China. The platform-level LED screens face waiting passengers, forming a natural golden viewing window during train intervals, enabling virtually 100% guaranteed exposure of advertising content.
The value of LED media lies not only in its massive audience base but also in delivering the right information, at the right time, to the right people. In an era where attention is highly fragmented, this type of closed, focused, and high-frequency offline communication scenario is increasingly scarce. Through technological innovation, high passenger coverage, and intelligent service features, LED media has become a premium choice in metro advertising, offering unique value for both brand promotion and passenger services.
As the core hub where Lines 1, 2, and 8 intersect, it handles a daily passenger flow of 473,000, earning the rightful title of the king of passenger traffic in the Shanghai Metro network. In this central area of the city’s transportation system, the platform-level LED media matrix, with its innovative technology and prime location, establishes an efficient communication channel connecting brands with tens of millions of city residents.
The media precisely targets the mainstream urban consumer group aged 20-45, with over 75% being white-collar workers, business professionals, and fashion-conscious youth. They are highly educated, have high incomes, and strong purchasing decision power, making them the core audience for brand communication. The large screen spans the central area of the platform with an ultra-wide format and cinema-level display, becoming a visual focal point for passengers waiting for trains.
As a transportation hub connecting key urban landmarks such as the People's Square commercial area, Nanjing West Road commercial area, and People's Park, LED media has become an important gateway for brands to penetrate Shanghai's core consumer circle, achieving seamless connection from transportation scenes to consumer scenarios. With its unique prime location, innovative panel-free technology, and precise passenger coverage, it has become one of the most commercially valuable outdoor media in the Shanghai Metro, providing brands with a golden channel to efficiently communicate with millions of urban elites, achieving dual enhancement of commercial value and brand influence.
The media's advantages lie in its leading position across location, traffic, technology, scenario, and competition, creating the most commercially valuable outdoor media platform in the Shanghai Metro. It is not just an advertising medium but a golden channel for brands to efficiently communicate with millions of urban elites. The core audience is highly educated, high-earning, and influential in purchasing decisions, making them key influencers in brand communication, resulting in more significant advertising effects.
With its unique prime location, coverage of millions of high-net-worth individuals, innovative technology applications, and stable investment returns, it has become one of the most valuable assets in the field of outdoor advertising. Combined with public welfare campaigns, it enhances brand image and social value, achieving a win-win outcome for both business and public benefit.
