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| Area：Changsha | Type：Metro | Frequency：120 |
| Address：Wuyi Square Subway Station | Format：led | Duration：15s |
| Location：Wuyi Square 1A Brand Passage | Min Qty：4 | |
| Size：100m² | Min Period：2week |
The core transfer station of Subway Lines 1 and 2 connects major cultural and tourism attractions in the city, such as the Provincial Museum, Orange Isle, and Yuelu Mountain. It serves commuting white-collar workers, students, and business travelers, with an average commuting time of over 25 minutes. Being in a closed environment allows for high information reception, which aligns with the significant increase in passenger flow resulting from the 'All-time Management' in the Wuyi business district. This effectively reaches high-traffic groups and provides a flow integration model combining public space in the subway with private domains along the route.The 1A Brand Passage LED at Wuyi Square of Changsha Metro stands out as the first 5G dynamic subway passage in Changsha, successfully creating a new popular check-in landmark. It provides brands with a high-exposure, highly interactive marketing platform, effectively enhancing brand image and communication effectiveness. The 1A Brand Passage LED media serves as an important digital advertising platform in Changsha's commercial core area, located at the interchange hub of Subway Lines 1 and 2. With its unique geographic location and technical advantages, it has become an important medium for brand promotion and city image display.Situated at the southwest corner of the intersection of Wuyi Avenue and Huangxing Middle Road in Furong District, Changsha, it is a transfer station for Subway Lines 1 and 2. The 1A passage mainly connects commercial areas such as Wuyi Avenue, Taiping Street, Wuyi New Express, Santai Street, and Jingjiang Dongfang. It is located in the core section of the Wuyi business district, which sees an average daily passenger flow exceeding 500,000, with a strong commercial atmosphere in the vicinity. The environment in the passage is relatively enclosed, with minimal ad interference and strong visual impact.As the core flow line of the transfer hub between Subway Lines 1 and 2, this area connects the station hall of Wuyi Square with the Guojin Center. It has an average daily passenger flow exceeding 500,000, covering a high-spending demographic of ages 18 to 35, with per capita disposable income 42% above the average in Changsha, making it a natural high ground for commercial communications. An introduction is presented from the dimensions of spatial value, technological characteristics, and content ecology.
The LED media, with its core business circle location, high traffic coverage, and advantages in digital media technology, has become an important component of the advertising system in Changsha Metro. It not only meets the high exposure needs of commercial brands but also contributes to the creation of the urban commercial atmosphere. The 1A brand channel LED media, thanks to its irreplaceable geographical location, precise target audience coverage, efficient advertising effect, and unique commercial environment, represents a deep integration of transportation hub, commercial landmark, and intelligent media.The 1A brand channel LED at Wuyi Plaza essentially merges these aspects, achieving efficient reach in the closed environment of the subway. It breaks the boundaries between media and the scene through its wrapped column format and builds a closed loop of consumer conversion through technological iterations and ecological linkage. It becomes a dual model of commercial value and cultural expression in the LED media of Changsha Metro. For brands, this is not only a window for information dissemination but also a super entry point connecting the core consumer groups of the city.The subway LED at the 1A channel breaks away from the traditional advertising cycle model, customizing content with a core focus on adapting to dual business circle audiences. During the weekday morning rush hour, information on wealth management services from Wangfujing's financial institutions is pushed to commuters, showcasing product highlights through vertical short videos on subway LED screens, where the viewing duration of passengers is 30% longer compared to horizontal content.The advertising space of the 1A brand channel LED is a high-traffic, high-conversion, and high-premium quality asset. For brands closely aligned with target audiences and business circles, such as luxury goods, high-end beauty, and fashion apparel, long-term package screens and festive customization strategies should be adopted to fully leverage their scene-based marketing value. For smaller brands with limited budgets, options for time slot rotation and joint promotion models can achieve brand exposure at lower costs.
