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| Area：Changsha | Type：Metro | Frequency：120 |
| Address：Wuyi Square Subway Station | Format：led | Duration：15s |
| Location：Mai 1 Square International Finance Center Main Space | Min Qty：75 | |
| Size：500m² | Min Period：2week |
(14 columns + 3 suspended screens + 8 large screens at channel entrances + 50 ladder signs) 75 screens with double-layer interaction, an extremely rich media matrix that can convey brand image to consumers multiple times at the same location, achieving repeated interception of consumers and maximizing communication effectiveness, covering 13 shopping malls and subway entrances at Wuyi Square, with media coverage including 2 activity centers and 3 commercial prime locations, which can combine with the event venue for simultaneous brand promotion. The LED media on the pillars of the mainstream space at Wuyi Square Guojin Center subway station is an essential part of the commercial landmark IFS Guojin Center in Changsha. As one of the most influential outdoor digital media in Central China, its unique geographical location and technological advantages make it an important platform for brand promotion and city image display. The LED media, with its core location, advanced technology, and extremely high foot traffic, has become one of the most commercially valuable outdoor advertising platforms in Changsha, meeting the high exposure demands of commercial brands while contributing to city image building. The LED on the pillars of the mainstream space at Wuyi Square Guojin Center subway station, with its core location, high-density media matrix, and diverse technological forms as three core advantages, has become a strategic location for brands to seize the Changsha market. Its value lies not only in advertising exposure but also in constructing a multidimensional platform for urban cultural dissemination, commercial innovation experimentation, and user experience upgrades. As technology iterates and the commercial ecosystem integrates, the pillar media will further break through physical boundaries, becoming an essential infrastructure for Digital Changsha. The LED on the pillars of the mainstream space at Wuyi Square Guojin Center is a landmark media resource reflecting the deep integration of Changsha Metro and Guojin Central commercial entity. Its core value is evident in four dimensions: prime location, three-dimensional coverage, brand customization, and contextual communication.
The northern end connects to the Wuyi Plaza station hall, while the southern end directly leads to the L1 level of the International Finance Center and Huangxing Road Pedestrian Street, creating a consumer closed loop that can be reached immediately upon entry, covering 98% of entering passengers. The target demographic is primarily young consumers aged 18-35, who have strong purchasing power and high acceptance of new things. The area is surrounded by top commercial districts such as the International Finance Center, Wangfujing Department Store, and Pinghe Tang, forming a three-dimensional traffic network among the subway station hall, commercial entities, and urban streets.The subway LED fundamentally embodies the attribute of space, technical characteristics, and the precise match of commercial demand. It effectively utilizes the subway's enclosed environment for efficient reach, breaks the boundary between media and scene through its pillar shape, and constructs a closed loop of consumer conversion through linked operations, setting a dual benchmark for commercial value and cultural expression in Changsha's subway LED media.As the busiest hub of Changsha's subway, it has a huge average daily passenger flow. The 360° surround display of subway LEDs ensures brand information is covered without blind spots, and the high-definition quality and dynamic effects of subway LEDs effectively enhance brand recall. Especially during peak hours, it brings extremely high exposure rates to advertisers. Unlike traditional ads, the immersive experience of subway LEDs leaves a deep impression on passengers during their brief stay, achieving a transformation from seeing to remembering. The sustained exposure time of subway LEDs leaves a lasting imprint of brand information in passengers' minds.In the mainstream space where the International Finance Center seamlessly connects with the subway, subway LEDs are not just advertising carriers; they are also a showcase for Changsha's urban image, bringing unparalleled communication value to brands. This innovative application of subway LEDs allows commercial value and urban culture to naturally blend, becoming a vivid annotation of the aesthetics of urban life in Changsha.
