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| Area：Changsha | Type：Metro | Frequency：480 |
| Address：Wuyi Square Subway Station | Format：led | Duration：15s |
| Location：Wuyi Square Station 3A Passage | Min Qty：12 | |
| Size：230m² | Min Period：2 weeks |
The LED screen at the 3A passage of Wuyi Square Station is an important part of the digital media upgrade of Changsha Metro. It has become a distinctive feature and an internet-famous check-in spot at the station. As a part of the in-station signage system, it helps passengers quickly find their destinations. The LED screen not only enhances the modernization level of the metro station but also adds charm to Changsha, an internet-famous city, through the display of creative content, becoming an important window for showcasing the city's image.Although the original 3A entrance was removed during renovations in 2025 and merged into the No. 2 entrance of Guojin Street, the LED facilities in this area remain as independent media space, making it an important promotional window and internet-famous check-in point in the Wuyi business district.Located along the core transfer path connecting Wuyi Square Station and Guojin Street, and adjacent to the hall level of Wuyi Square Station, this area corresponds to the original 3A entrance. The design integrates mirror materials with the LED screens to create a digital tunnel effect, forming an immersive spatial experience. There are a total of 12 LED screens installed in the passage, covering an area of approximately 230 square meters, distributed across corners, walls, and pillars, creating an enveloping visual coverage.As the core station of Changsha's most important business district, the 3A passage LED attracts numerous brands for advertising. For example, Spicy Prince has created an immersive scene called "Spicy Snack Corridor" here, conveying brand culture through the interaction between light boxes and LEDs. Companies such as China Mobile and Changsha Bank carry out product promotions by combining a giant screen window with physical displays.
The LED in the 3A corridor of Changsha Metro's Wuyi Plaza Station is not only an efficient commercial communication medium but also a landmark space for the integration of urban culture and technology. Its innovative design, advanced technology, and diverse content make it one of the important business cards of Changsha, the 'internet celebrity city,' continuously providing fresh travel experiences for citizens and visitors.As a transfer hub for the Changsha Metro Lines 1 and 2, Wuyi Plaza Station sees an average daily passenger flow of over 500,000. The 3A corridor covers 98% of incoming passengers and is in close proximity to premier commercial areas such as Guojin Center and Huangxing Road Pedestrian Street. Its target demographic mainly consists of young consumers aged 18-35, who possess strong purchasing power and high acceptance of new things. This geographical positioning makes it a golden channel for brands to penetrate the young market.The advantages of the LED media in the 3A corridor of Wuyi Plaza Station essentially lie in the four-dimensional resonance of technology, scenes, content, and traffic. Top-tier hardware creates an immersive experience, ensuring high exposure in a core location, while cultural empowerment enhances brand premium. Data-driven strategies achieve precise conversions. This model, where media equals scene and advertising equals experience, not only provides brands with efficient communication carriers but also establishes a benchmark space for urban culture and commercial innovation.As a premium traffic media located in the transfer hub of Changsha Metro Lines 1 and 2, it positions itself in Hunan's top commercial circle, targeting the most potential consumer group of young clientele around Changsha's Wuyi Plaza. The interactive display form of 12 screens is rich and close to the crowd, creating an immersive experience that can be synchronized with online and offline promotional activities.
