- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Hangzhou | Type：Metro | Frequency：120 |
| Address：Gonglian CC Building Longxiangqiao Subway Exit A | Format：led | Duration：15s |
| Location：Gonglian CC Building Longxiangqiao Subway | Min Qty：1 | Operating Time：0-24o'clock |
| Size：5.96m（宽）x3.56m（高）=21m² | Min Period：week |
The screen content covers festival themes, brand promotion, cultural activities, etc., such as the themed event display 'Meeting the five male leads of 'Love and Deep Space' on the sixth floor', enriching the shopping experience for consumers. The screen beside the escalator at Exit A of Longxiang Bridge Station in Hangzhou is a benchmark for high-traffic interactive media in the core business district of Hangzhou Metro, with significant competitive advantages in location, technical features, and commercial effectiveness within the Yangtze River Delta outdoor media sector. The display is located next to the escalator at Exit A of Longxiang Bridge Station on Metro Line 1, close to urban landmarks such as the West Lake Music Fountain and Hubin Yintai in77, with an average daily metro passenger flow of over 200,000 people, dense surface bus stops, and an average daily traffic volume of 150,000 vehicles on surrounding roads. This position is referred to by the industry as 'the first visual touchpoint to West Lake', with advertisement reach covering tourists, leisure shoppers, and business commuters, creating a natural traffic pool exceeding one million people daily. The value of the escalator screen at Exit A of Longxiang Bridge Station lies not only in its leading hardware specifications but also in its full-link integration capability of location - technology - content - experience. Whether for the youthful breakout of international brands or localized communication of local cultural tourism, this place can achieve high exposure, strong interaction, and quantifiable communication effects, becoming a powerful engine for brand value growth. Under Hangzhou's dual positioning as 'the first city of the digital economy' and 'world tourism destination', the scarcity and irreplaceability of this screen will continue to strengthen, providing investors with long-term stable excess returns.
The average daily passenger flow at the station remains stable at 200,000, with peak figures exceeding 500,000 during holidays. Exit A, as one of the main exits, caters to diverse groups including West Lake tourists, local white-collar workers, and young consumers. Nighttime foot traffic in the Lakeshore business district exceeds 40%, and the nighttime exposure of the edge screens has been extended to 10 PM. Holiday light shows attract visitors to stay until midnight, creating an all-day marketing scene.As a super traffic entry point for Hangzhou's core business circle, its investment value can be analyzed deeply from four key dimensions: strategic location, technological empowerment, business ecology, and policy dividends. Combined with specific data and industry trends, it exhibits three distinct characteristics of high certainty, high growth potential, and high return potential.This media space is not only an advertising carrier but also a strategic pivot to leverage Hangzhou and even the Yangtze River Delta consumer market. Whether for short-term marketing bursts or long-term brand penetration, its triple value of high cost-effectiveness, high conversion rates, and high brand premium makes it a golden investment target in the current commercial real estate and media fields.Longxiangqiao Station consistently ranks among the most popular metro stations in Hangzhou. During holidays or weekends, the crowd flow is dense, and the edge screens are located on essential paths to the entrances and exits. The advertising coverage reaches a wide audience, close to commercial entities such as Gonglian CC Shopping Mall and Intime Department Store, attracting large numbers of shoppers, leisure seekers, and tourists. The advertising effectively reaches high-spending target users, attracting local residents, business professionals, and tourists, especially during the peak season at the West Lake scenic area, where the proportion of tourists is high. The advertisements can precisely target surrounding commercial entities that cater to tourists, with many consumers being young groups, families, and mid to high-end clientele, ideal for brand promotion and consumption scene marketing.Leveraging its core geographical location, high pedestrian density, precise audience reach, dynamic content advantages, and city landmark attributes, this station has become a scarce asset among Hangzhou metro advertising resources, especially following the upcoming round of renovations at Longxiangqiao Station. Its media value is expected to further increase, making it an ideal choice for brands to reach high-spending crowds and achieve efficient communication.
