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Area:Hangzhou | Type:Metro | Frequency:16 |
Address:Metro Line 5 | Format:Light box | Duration:15 |
Location:Metro Line 5 | Min Qty:3721 | |
Size:3000mm*1480mm | Min Period:week |
Special note: The following is the package details
城市 | 序号 | 媒体线路 | 屏幕位置 | 屏幕数量 | 屏幕总计 | 播放频次 | 投放周期 |
杭州 | 信号源3 | 地铁5号线 | 地铁沿线站点/站台/站厅 |
3721 | 3721 | 15秒/16次/屏/天 | 15天 |
地铁车厢 |
The average daily passenger volume of business and transportation hubs such as Future Science and Technology City, Wulin Business District, and Hangzhou West Railway Station exceeds 500,000 person-times, covering middle- and high-income white-collar workers, business travelers and tourists. Transfer stations such as Sanba Station and Chuangjing Road Station account for more than 30% of the average daily transfer passenger flow, and the frequency of repeated advertising exposure reaches 8 times/Zhouda Canal Station, Gongchenqiao East Station and other stations integrate canal cultural elements, and enhance brand cultural identity through the linkage of historical and cultural IP and advertising content, Xixi Wetland, Zhejiang University Zijingang and other cultural and tourism education sites, and the holiday advertising premium rate is as high
Priority will be given to identifying advertising resources in transfer hubs, such as the brand corridor of Chuangjing Road Station, and using high-exposure scenarios to increase brand penetration. Pay attention to the land reserve of Yunchengbei, the extension of the north of the city, and lay out the emerging residential sector in advance
The Grand Canal Station and Gongchenqiao East Station integrate canal cultural elements, attracting an average of more than 20,000 tourists per day, and the premium rate of cultural tourism-themed advertising reaches 40%
The holiday passenger flow of stations along the Xixi Wetland increased by more than 80%, driving the revenue growth of surrounding restaurants and homestays