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Area:Hangzhou | Type:Metro | Frequency:16 |
Address:Metro Line 6 | Format:Light box | Duration:15 |
Location:Metro Line 6 | Min Qty:3261 | |
Size:3000mm*1480mm | Min Period:week |
Special note: The following is the package details
城市 | 序号 | 媒体线路 | 屏幕位置 | 屏幕数量 | 屏幕总计 | 播放频次 | 投放周期 |
杭州 | 信号源4 | 地铁6号线 | 地铁沿线站点/站台/站厅 | 3261 | 3261 | 15秒/16次/屏/天 | 15天 |
地铁车厢 |
The line connects Hangzhou East Railway Station, Olympic Sports Center, Asian Games Village and other urban landmarks, with an average daily passenger volume of more than 600,000 person-times and a peak cross-sectional passenger flow of 38,000 person-times per hour, forming a high-intensity exposure scene
It has achieved the second transfer in the whole network with 10 lines such as Lines 1, 4, 5, 7 and 9, and the transfer hubs such as the University of Chinese Medicine Station and Changhe Station cover more than 300,000 passengers every day, and the advertising reach efficiency has increased by 40%
The Asian Games Village Station and Fengbei Station are close to the Asian Games venues, and the peak passenger flow in a single day during the event exceeded 150,000 person-times, superimposing the brand communication potential of international events to form a long-term media exposure dividend
Fengbei Station With the theme of making tides, the purple wave ceiling is combined with the culture of the Qiantang River to create a visual focus of brand advertising and regional IP linkage, and the advertising click-through rate increased by 25%
Sanbao Station integrates the elements of the intersection of the canal and the Qiantang River, and the geometric lighting ceiling forms a dynamic display space, which is suitable for immersive interactive marketing of high-end brands
The historical commemorative theme design of the station attracts accurate advertising for education and cultural tourism, and the conversion rate is 18% higher than that of ordinary sites.
The East Square Station of the East Railway Station is seamlessly connected to the hub of Hangzhou East Railway Station, covering more than 200,000 high-speed rail passengers per day, which is suitable for FMCG and tourism service advertising
Fuyang Wildlife Park East Station is adjacent to 4A-level scenic spots, and the proportion of parent-child customers on holidays exceeds 60%, and the advertising premium rate of family consumer goods reaches 30%