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Area:Wuhan | Type:Metro | Frequency:0 |
Address:Baotongsi Station | Format:Light box | Duration:/ |
Location:Station hall brand wall | Min Qty:1 | |
Size:/ | Min Period:week |
Passengers are in a state of "visual idleness" when walking or waiting for the train in the station hall, and the brand wall advertisement forms a three-dimensional visual surround with a huge picture to forcibly capture attention.
As a station of Metro Line 2, Baotongsi Station has a huge average daily passenger flow, and because it is adjacent to Baotong Temple, an Internet celebrity attraction, it attracts a large number of college students, young tourists and prayer crowds, forming a gathering place for high-consumption potential audiences mainly aged 18-35. Brand wall advertising can accurately reach this core user who is highly sensitive to trendy brands.
Passengers spend an average of 4-6 minutes when transferring or going to Baotong Monastery, creating an in-depth communication window for brands to deliver complex messages.
Relying on the state-owned media attributes of Wuhan Metro, brand advertising naturally gains credibility and reduces the cost of consumer trust.