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Area:Wuhan | Type:Metro | Frequency:0 |
Address:Wuhan Metro | Format:Film | Duration:/ |
Location:One side of the platform | Min Qty:1 | |
Size:/ | Min Period:week |
Combined with the huge daily passenger flow of 3.5 million passengers of Wuhan Metro and the repeated riding characteristics of commuters, the high-frequency exposure of advertisements can be achieved and brand recognition can be effectively enhanced.<
During the waiting period, the passengers are in a relatively static state, and the screen door advertising occupies its visual focus and is less disturbed by the environment than other media. Passengers can fully receive advertising information in an average waiting time of 1-3 minutes.
The screen door sticker advertisement is located in front of the passengers' line of sight when waiting for the train, which is the necessary passage for passengers to get on and off the train, covering 100% of the waiting crowd on the platform. When passengers are waiting for the train, their eyes cannot avoid contact with advertisements, forming a mandatory high-attention effect to ensure that the advertising information is effectively reached.
With its core advantages such as forced exposure, high cost performance, and three-dimensional communication, screen door sticker advertising has become one of the preferred media for Wuhan Metro to efficiently reach accurate passenger flow.