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Area:Tianjin | Type:Metro | Frequency:0 |
Address:Tianjin Metro | Format:Film | Duration:/ |
Location:S-class subway station | Min Qty:1 | |
Size:/ | Min Period:week |
The screen door sticker advertisement uses full-width glass medium, and the distance between it and passengers is only 0.3-0.5 meters, and it can form a strong visual memory with dynamic lighting effects. Combined with the linkage release of 12 light boxes in the track area, a three-dimensional communication matrix can be built to enhance brand recognition
The closed subway platform environment reduces the advertising interference by more than 60%, and the average waiting time of passengers is 3-6 minutes, providing a natural scene for the reading of advertising content, especially suitable for brand story communication
Tianjin Metro's S-level station screen door sticker advertisement forms a city-level brand exposure entrance through the triple superposition of "core location, precise reach, and sensory immersion". Its media value is not only reflected in the scale of traffic, but also in the depth of influence on high-quality people and the potential energy of scenario-based marketing
Tianjin Metro has an average daily passenger flow of one million, and the advertisement naturally has the attribute of "urban infrastructure". According to the survey, 72% of passengers believe that the brand credibility of subway advertising is higher than that of online pop-up ads