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Area:Changsha | Type:Metro | Frequency:0 |
Address:Metro Huanghua Airport T1T2 | Format:Light box | Duration:/ |
Location:Metro Huanghua Airport T1T2 | Min Qty:7 | |
Size:/ | Min Period:4week |
Huanghua Airport T1T2 Station is the starting and ending station of Changsha Metro Line 6, located under the vertical projection of the T1 and T2 terminals of the airport, realizing the seamless connection between the subway and the terminal, and the departure hall for passengers leaving the station, which is the core distribution node for high-net-worth people such as business passengers and tourists
In 2025, the airport hub will carry an average of more than 100,000 air passengers per day (with a single-day peak of 105,500 passengers on May Day in 2024), and the transfer passenger flow of Metro Line 6 connecting the city center and the south high-speed rail station will form an "aviation rail transit" 100 million-level traffic entrance
The station hall is equipped with 7 ultra-high light box pillars and 1 flexible LED electronic screen, the height of the pillars is 4 meters, which is significantly higher than the conventional subway pillars, and the 360° ring four-sided design is adopted, and the horizontal vision is covered without dead angles, forming an exclusive brand display space
Support naked-eye 3D synergistic dual-spray process Referring to the case of the airport maglev corridor, the static picture presents a dynamic levitation effect; The LED screen can be equipped with AR code scanning interaction to achieve a closed loop of "advertising exposure - instant conversion".
The light box package column and the flexible LED screen constitute a combination of "static deep implantation and dynamic eye-catching drainage": the light box ensures the complete transmission of brand information, and the LED screen strengthens the instantaneous visual impact, and the reach efficiency is increased by 40%.
Covering the flight passenger check-in/security check before the detention period (an average of 8-15 minutes), the depth information reception sensitivity is 3 times that of ground media
Intercepting business commuters from the city to and from the airport, the exposure can exceed 150,000 times in a single day
There is no interference from commercial digital screens in the site space, and the package matrix constitutes a "visual firewall", increasing the brand memory retention rate by 60%.
Zhangjiajie and Dongjiang Cultural Tourism have created "Huxiang Cultural Totem Poles" through Baozhu, and tourists' brand awareness has increased by 50%