- Photos
- Specs
- Advantages
- Value
- Media Map


Area:Changsha | Type:Metro | Frequency:0 |
Address:Digital Art Museum of Qinwan Town Station of the Metro | Format:Light box | Duration:/ |
Location:Digital Art Museum of Qinwan Town Station of the Metro | Min Qty:1 | |
Size:/ | Min Period:4week |
The Digital Art Museum of Qinwan Town Station is the first subway digital art museum in China, with dual 8K ultra-high-definition LED matrix as the core carrier, deeply integrating Huxiang culture and digital technology, and reconstructing the artistic experience of subway space
As the only transfer station of Changsha Metro Line 2 and Line 4, the average monthly passenger flow reaches 3.2 million, connecting the two 5A scenic spots of Yuelu Mountain and Orange Island and the University Science and Technology City, covering three types of high-value groups of tourists, students and business, of which business tourists account for more than 40%. The LED matrix of the art museum guards the main channel of 2,000 square meters, and the passenger stay time is twice that of ordinary stations, achieving 100% passenger flow
It is composed of 6 groups of large-scale special-shaped steel structure LED devices to form a surround media matrix, with a total area of 200 square meters, using dual 8K resolution dynamic display with a single-screen resolution of 7680×4320 pixels, which is currently the highest definition digital media in the domestic subway
The peak brightness is 3000cd/㎡, and the pixel-level clarity is maintained at a distance of 5 meters, and it supports naked-eye 3D, AR interaction and other special effects
Through the optimization of space partition and circulation line, the narrow passage is transformed into a "digital light and shadow tunnel", and the efficiency of brand information reach is increased by 65%.
Integrate the dialect cultural wall, "Bitter" and "Ba Debru" 3D reliefs with dynamic Huxiang elements, Yuelu Academy, and red pepper symbols to strengthen regional emotional resonance
It has won the Platinum Award of the MUSE Creative Award, the AMP American Architecture Master Award, and the Yellow River Award for China Advertising, and has been certified as the world's first subway digital media art museum
The first exhibition "Happy Changsha" integrates urban symbols such as stars and Wuyi Avenue, and 4 seasons of themed art exhibitions will be held every year
With the innovative model of "transportation hub, digital art, and urban IP", the art museum has become the core carrier of Changsha's "World Capital of Media Art", and continues to reshape the cultural experience and commercial value of public space