- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Changsha | Type：Metro | Frequency：0 |
| Address：Metro Wenchangge Station Transfer Area Station Hall | Format：led | Duration：/ |
| Location：Metro Wenchangge Station Transfer Area Station Hall | Min Qty：6 | |
| Size：/ | Min Period：4week |
As the only transfer station of Changsha Metro Line 1 and Line 6, it is located in the CBD radiation circle of Wuyi Square, surrounded by dense commerce and catering, covering office workers and tourists with high consumption groups, with an average monthly passenger flow of 4.47 million person-times, an increase of more than 200%.
The LED pillar group of the transfer channel is located on the passenger must pass through the line, which realizes 100% interception of the transfer passenger flow, and the average stay time of passengers is significantly higher than that of ordinary stations
6 pillar-wrapped LED screens and 4 light-box pillars form a global surround digital media matrix, which is the highest specification of Changsha Metro's current pillar-wrapping media configuration
The LED screen supports 4K ultra-high-definition dynamic picture playback, the picture refresh rate ≥ 60Hz, and the pixel-level clarity is still maintained at a distance of 5 meters; The light box package column is made of soft film material with 90% light transmittance, and the color saturation is increased by 30%.
Creative carrying capacity Support naked-eye 3D, AR interaction and other digital special effects
The exclusive "brand community" design isolates other advertising interference, and the measured brand information reach efficiency is increased by 65%, which is suitable for high-concentration communication needs such as new product launches and IP co-branding
Innovate and integrate Changsha dialect culture (such as 3D three-dimensional reliefs such as "Bitterness" and "Badeba" to build a scene with strong association with regional culture and enhance the emotional resonance of the audience
It is directly connected to the CBD business district of Wuyi Square (with an average daily passenger flow of more than one million), covering high-end shopping, catering and entertainment, with business travelers accounting for more than 40%, and their consumption capacity is significantly higher than that of commuters
Cooperated with Tianwen Media to create a "one station, one feature" digital art space, and strengthened the sense of space technology through intelligent light and shadow installations (such as streamlined ceiling lighting systems), which was certified by the Platinum Award of the Muse Creative Award
Reconstruct the brand communication chain with "dual-track traffic× visual hegemony ×cultural resonance".
