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| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Metro 1-Batong Line | Format：Light box | Duration：/ |
| Location：Fuxing Gate Southeast Entrance C | Min Qty：4 | |
| Size：/ | Min Period：4week |
The light box is located in the necessary path of the entrance and exit passage, and the passengers are in a state of low interference when entering and exiting the station, and the visual stay time is about 3-5 seconds, and the information transmission efficiency is high
Night lighting enhances the visual effect, matches the high-end commercial atmosphere of the financial street, and strengthens the brand image
Occupational distribution: financial practitioners and government personnel account for more than 60%, and the average monthly income is significantly higher than the city's average level
Consumption characteristics: business social, luxury goods, financial services are in strong demand, suitable for finance, automobiles, high-end consumer brands
Financial brand launch: A number of banks and insurance institutions have long been covering the northeast exit light box, focusing on corporate image and high-end wealth management products
Large-scale event exposure: The 2024 WTT China Grand Slam event advertisement covers Fuxingmen Station, relying on the light box matrix of transfer channels to achieve city-wide drainage
The subsequent upgrade direction may refer to the LED energy-saving transformation and smart operation and maintenance plan of Beijing Metro Line 8 to further strengthen the efficiency of media technology
Adjacent to the core business district of Financial Street, it covers more than 60% of high-net-worth commuters, financial practitioners and government officials, and reaches an average daily passenger flow of more than 4.3 million people
As the transfer node of Line 1 Beijing East-West Trunk Line and Line 2 Ring Line, the Batong Line extends the passenger flow to form an average daily exposure base of 4.3 million
Covering financial practitioners (banking/securities/insurance), government officials and corporate executives, the monthly income of the target group is significantly higher than the city's average, and the demand for luxury goods and financial services is strong
The advertising content can be targeted to push high-end financial management, business social networking, technology products and other information to achieve accurate scenario-based marketing
The closed scene of the subway passage reduces the interference of external information, the passengers are in the "information receiving window period", and the visual stay efficiency of the light box is increased by 30%.
As the core hub along Chang'an Avenue, Fuxingmen Station has its own "financial center" location halo, which naturally strengthens the high-end attributes of the brand
