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| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Metro Wangfujing | Format：Film | Duration：/ |
| Location：Double-sided transfer passage escalator side wall stickers | Min Qty：4 | |
| Size：/ | Min Period：4 weeks |
The transfer channel covers an average of more than 290,000 passengers per day, and passengers stay on the escalator for about 30 seconds
90% of passengers choose escalators, and the advertisements can cover almost all the people in the aisles
4 consecutive wall stickers form a long picture (with a total length of more than 14 meters), and cooperate with the dynamic escalator movement to produce a "picture scroll unfolding" effect and enhance brand memory
Wangfujing Station is directly connected to the core business district, and most of the passengers are business travelers with strong consumption intentions, suitable for high-premium brands such as luxury goods, cultural tourism, and finance
It supports a variety of combinations such as single ladder and single panel, double ladder and single panel, and can be customized with full-channel coherent creativity or sub-theme series of content
Combined with the ancient capital elements such as "palace gate" and "palace murals" in the station (such as red columns and door nail decorations), the brand content can be organically integrated with the cultural scene
Brand image building: Use long pictures to tell brand stories such as intangible cultural heritage and craft inheritance
New product launch momentum: Combined with the dynamic exposure of escalators, we will create a "time and space corridor" immersive experience, such as a luxury limited-time series
Urban cultural tourism promotion: link the "time-honored brand plaque" and "commercial street mural" in the station to strengthen the local cultural tourism IP
The side walls of the escalators of the two-sided transfer passage of Wangfujing Station are pasted with high passenger flow coverage, cultural scene empowerment and dynamic visual impact as the core competitiveness, which is especially suitable for high-end communication needs that pay attention to the integration of brand tonality and scenes
