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| Area：International | Type：Metro | Frequency：0 |
| Address：Metro Yanxin Line 6 | Format：Light box | Duration：/ |
| Location：Metro Yanxin Line 6 | Min Qty：2 | |
| Size：1080 * 1920 | Min Period：month |
It adopts EEFL environmental protection and energy-saving lamp technology, with ultra-thin design, high brightness and adjustable color temperature, with a service life of more than 50,000 hours and more than 70% lower energy consumption than traditional light boxes
Reinforced aluminum frame with four-sided flap structure, supporting quick screen replacement; The problem of uneven brightness is eliminated by laser dotting light guide plate technology, and the light transmittance is more than 95%.
The average stay in the closed waiting environment is 4-6 minutes, and the passenger's gaze lock rate is over 85%, which is especially suitable for brand image building and policy promotion
As the interchange hub of Line 6 and Line 3, Yanxinchuan Station has a dense flow of people, which can help the advertisement achieve an average of 100,000 times of exposure per day. The case shows that FMCG brands have achieved a 23% month-on-month increase in sales through such advertising
Idol support advertisements frequently use pillar light boxes, such as EXO fans have chartered 94 advertising slots to set a record of support, covering birthday wishes, new album promotion, etc
As a key transfer point of Line 6, Yeonseincheon Station is one of the representative nodes of the Seoul subway advertising network with its pillar light box with high passenger flow and technical reliability
Some stations (such as Lushaping Station) enhance the sense of advertising immersion through the design of luxury commercial buildings, and may be connected to the smart station system in the future to realize the linkage between dynamic content control and passenger flow perception
Pillar light boxes are densely distributed in the platform rail area, transfer passages and core points of the station hall (for example, Yanxinchuan Station is the transfer hub of Line 6 and Line 3), with an average waiting gap of 4-6 minutes for passengers, a contact frequency of more than 3 times in a single trip, and a sight lock rate of more than 85%
Relying on the average daily passenger flow of 10 million passengers in the Seoul Metro, hub stations such as Yeonsincheon Station can reach an average of 100,000 people per day, providing a large-scale exposure pool for brands
Some pillar light boxes integrate double-sided dynamic video screens, such as the C-type column of Hejing Station of Line 6, which is equipped with 2 static posters and 2 dynamic video screens), which supports AR code scanning interactive technology, and the conversion rate is 2 times higher than that of pure static advertising
As the core transfer node of Line 6, its pillar light box has both technical reliability and aluminum clamshell structure to support rapid image change and passenger flow value, and is a golden medium with both traffic density and creative carrying capacity in the advertising network of Seoul Metro
