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| Area：International | Type：Metro | Frequency：0 |
| Address：Metro Qianhu Line 5 | Format：Light box | Duration：、 |
| Location：Metro Qianhu Line 5 | Min Qty：2 | |
| Size：1080 * 1920 | Min Period：month |
A special LED system is used to adjust the light intensity and spectrum, known as "healthy lighting", which is designed to alleviate the feeling of oppression in the underground space; Its beam design enhances the brightness and visual comfort of the overall space
Based on research at the University of Innsbruck, Austria, the system improves the passenger experience by 30 percent more productive, 38 percent more comfortable, 28 percent less uncomfortable and 15 percent less stressful than ordinary lighting
As the first subway in the world, the system was launched in 2018, reflecting the cutting-edge exploration of humanized facilities by Seoul Metro, especially for the optimization of public rest areas at interchange stations
The pillar light box is located in the station hall, platform and other passenger must pass through the node, to achieve a 360-degree display without dead ends, and all passengers entering and exiting the station and transferring are forcibly covered
In a large-scale transfer hub such as Qianhu Station, the column media can cover the passenger flow of the whole station at a single point, which is especially suitable for centralized brand exposure
The height of the pillar light box usually runs through the station hall floor, combined with the special curved surface design to form a huge display area (far more than the conventional light box), the picture color is realistic, the brightness is high, and the overwhelming visual attraction is generated in the enclosed space
The artificial sunlight lighting system in the "SUNSHINE ZONE" rest area of Senhu Station further enhances the color saturation and ambient brightness of the light box, and improves the recognition of advertisements
Subway passengers are mainly office workers and students aged 25-45, with high spending power and stable commuting habits, which are the core target customers of the brand
As a transfer hub for Line 5 and Line 8, Qianhu Station has a large average daily passenger flow and a long transfer stay time (3-5 minutes), which deepens the advertising memory
The new column light box can be equipped with layered dynamic light source technology (such as dynamic light box) to enhance the layering of the picture and improve visual memory through light and shadow changes
Combined with the artificial daylight lighting system of Qianhu Station, the color reproduction and comfort of advertising are optimized simultaneously, reducing the sense of depression in the underground space
