- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：International | Type：Metro | Frequency：0 |
| Address：Metro Wumuqiao Line 5 | Format：Light box | Duration：、 |
| Location：Metro Wumuqiao Line 5 | Min Qty：2 | Operating Time：0-24o'clock |
| Size：1080 * 1920 | Min Period：month |
The lamp life is more than 50,000 hours, the energy consumption is more than 70% lower than that of the traditional light box, and the picture can be quickly replaced through the aluminum frame and four-sided clamshell structure
Some of the new lightboxes may integrate intelligent systems (such as LED screens) that allow for real-time updates of train information, route guidance and commercials, but Wumuqiao Station does not explicitly mention such upgrades
Lightboxes are often used as commercial advertisements or public service announcements, such as the photo wall of nearby check-in points, which enhances the visual appeal through lightboxes
As the basic advertising facility of the subway, the specific design of the pillar light box may be dynamically adjusted with the commercial cooperation, and it is recommended to refer to the actual scene on site
Using South Korea's EEFL environmental protection and energy-saving lamp technology, the thickness of the light box is only 50-90mm, the surface illumination is 2000-5000lux, and it supports customization of any size
The station is equipped with C-type column light box media, each column contains 2 dynamic video screens and 2 static poster screens, which supports brands to deliver dynamic visual impact and static depth information at the same time
The column is located around the station hall passage or transfer node, such as the check-in wall at Exit 5, and is the only path for passengers to enter and exit the station. Passengers stay for an average of 3-5 minutes, during which the lightbox media can form a repeat reach with a single-day coverage of more than 100,000 people, and a memory increase of more than 40%.
61.8% of subway passengers are aged 25-40, mainly white-collar workers, students and tourists, with stable consumption habits and high purchasing power
Wumuqiao Station is adjacent to Mokdong Sports Ground and commercial area, and the lightbox advertisement can focus on reaching young sports groups and consumers in the business district
Advertisers can combine the location attributes of the site, such as Wumuqiao Station, to locate the sports and leisure circle and customize the content to achieve scenario-based marketing in the business district, such as sports brand co-branded advertising
With the triple advantages of "dynamic and static combined exposure, golden location flow, and young consumer groups", the Wumuqiao Standing Pillar Light Box has become an efficient delivery carrier in the western business district of Seoul
