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| Area：International | Type：Metro | Frequency：0 |
| Address：Mokdong subway station line 5 | Format：Light box | Duration：、 |
| Location：Mokdong subway station line 5 | Min Qty：2 | Operating Time：0-24o'clock |
| Size：1080 * 1920 | Min Period：月 |
The average daily passenger flow of Mokdong Station exceeds 80,000 passengers, and the pillar light box covers more than 70% of the passengers in the main passage
Passengers touch the light box ≥ an average of 2 times per entry, and the sight stay rate between waiting spaces (4-6 minutes) exceeds 60%
Cultural tourism promotion: Analogous to the Shenzhen Metro case, the cultural tourism brand reached the passenger flow of the Greater Bay Area through the pillar light box, with an average daily exposure of 120,000 people
With its high passenger flow coverage, strong visual focus and flexible delivery mechanism, Mokdong Standing Pillar Light Box has become an efficient carrier of brand marketing in Seoul's western business district, especially suitable for regional promotion, fan economy and livelihood service communication
Analysis of the core advantages of the Mudong Standing Post Light Box Media of Metro Line 5 is based on technical performance, communication efficiency and commercial value
The single column is equipped with 2 static posters and 2 dynamic video screens, which support 15-second short cycle advertising, which is suitable for FMCG promotions and idol support content
The lightbox is located in the transfer node in the paid area, and the passengers are in a state of low interference, and the advertising memory is increased by 40%
It can be matched with 12 light boxes in the track area to form a full-scene coverage of "station hall and platform", and the media reach of a single station can be increased by 150%
Materials must be submitted 3 working days in advance, and comply with the Korean Code of Ethics for Public Transport Advertising; The agent provides infrared passenger flow counting monitoring services
Fan support ads generate an average of 500 social media check-ins per day
It reaches an average of 80,000 people per day, covering middle-class families and young consumers in the core residential area of western Seoul, and passengers enter the station twice to contact the light box ≥, with a gaze retention rate of more than 60%
With forced exposure, low CPM and short-term flexibility, the pillar light box is especially suitable for regional FMCG promotion, cultural tourism promotion and fan economy delivery. It is suggested to adopt the combination strategy of "light box and 12 seals in the rail travel area" to maximize the efficiency of single station
