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Area:Dalian | Type:Metro | Frequency:0 |
Address:Dalian Metro | Format:Internal charter car | Duration:/ |
Location:Chartered cars within the train | Min Qty:1 | |
Size:/ | Min Period:week |
The advertising of the chartered car forms a comprehensive brand display space by covering multiple positions in the interior of the car (windows, seats, billboards, and car connections). The super chartered car also extends to the roof, ground and other areas to create a panoramic theme environment, and passengers can be exposed to a unified brand message for a long time in a confined space, forming deep memories and emotional resonance.
The advertising screen is densely distributed and highly unified, and with the creative design, it can effectively break through the information interference. Brand elements are visible to passengers, and the visual impact is significantly higher than that of traditional media forms, enhancing brand recognition.
The average travel time of passengers is nearly 30 minutes, and the advertising time is sufficient, and the message can reach the audience repeatedly. The closed carriage environment enables the advertising arrival rate to be as high as 92%, ensuring the efficient delivery of brand information.
The media interference in the car is low (no competitive advertising interference), and the passengers are in a relatively static state, so it is easier to focus on the advertising content. The media space is highly exclusive and the brand information penetration rate is high.