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- Media Map
| Area：Dalian | Type：Metro | Frequency：0 |
| Address：Jiaotong University Station | Format：billboard | Duration：/ |
| Location：Directly above the stairs | Min Qty：1 | |
| Size：6m*4.5m =27㎡ | Min Period：week |
The lintel advertisement is located above the pedestrian line that passengers must pass through when taking the escalator, and the parallel perspective design makes the advertisement naturally enter the field of vision. Passengers cannot avoid the advertising screen during the escalator journey of about 30 seconds, resulting in mandatory high-frequency exposure.
There is no external interference in the subway space, and passengers are in the "window period of information reception", and the attention to advertising exceeds 80%.
Jiaotong University Station is adjacent to universities and business districts, and the lintel advertisement can accurately reach high-value audiences such as students and young white-collar workers, and is highly compatible with the target groups of education, technology, FMCG and other industries.
Compared with video advertisements or large screens in the hall, the production and delivery cost of ladder lintel advertising is lower, which is suitable for medium and long-term brand penetration strategies.
