- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Dalian | Type：Metro | Frequency：0 |
| Address：S-class subway station | Format：billboard | Duration：/ |
| Location：Both sides of the entrance | Min Qty：One stop | |
| Size：0.6m （L） × 0.45m （W） | Min Period：week |
The ladder advertisement is located on the walls on both sides of the staircase/elevator at the exit of the subway station, and passengers must pass through the route to enter and exit the station, covering the dense commuter crowd and realizing the repeated display of the advertisement.
The distance between passengers and the advertisement is only 30 cm (the closest sight distance among all subway media), there is no visual obstruction during the journey, and an average of 15 billboards are touched within 45 seconds, forming a continuous brand impact and a significant memory enhancement effect.
It supports the continuous arrangement of 10-20 screens, which can design story creativity (such as product line introduction, suspense plot), and enhance the depth and interest of brand information.
S-level ladder advertising has become a high-value media for brands to efficiently reach the core population of Dalian through extremely close forced viewing, high-frequency brand impact, scarce golden spots and creative narrative space.
