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Area:Dalian | Type:Metro | Frequency:0 |
Address:A subway class A station | Format:Film | Duration:/ |
Location:The station hall is wrapped in columns | Min Qty:1 | |
Size:/ | Min Period:week |
Pillar advertising surrounds the support column of the subway station to achieve all-round coverage, and passengers can receive the advertising information completely from any direction, and the visual penetration far exceeds the form of print advertising.
The height of the advertisement is generally 2-4 meters, and the three-dimensional display space is formed in combination with the column structure, which enhances the sense of visual oppression and brand aura.
Riders spend an average of 3–6 minutes waiting for a bus, and their daily commute is repeatedly exposed to advertisements to reinforce brand retention.
The relatively enclosed space of the subway station reduces information interference, and passengers are more likely to focus on the advertising content while waiting for the train.