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- Media Map
| Area：Dalian | Type：Metro | Frequency：0 |
| Address：S-class subway station | Format：Light box | Duration：/ |
| Location：Brand station hall | Min Qty：1 | |
| Size：/ | Min Period：week |
S-class station advertisements are located on the core circulation lines of passengers entering and exiting the station (such as passages and gates), covering 100% of the areas through which passengers must pass. The closed subway environment makes it difficult for passengers to avoid the advertising content, forming a natural forced reach scene and significantly improving the penetration rate of brand information.
There are no Internet advertising pop-ups or information interference from competing products in the subway station hall, and passengers' attention is focused on the visual elements in the environment, and the advertising memory retention rate is increased by more than 30% compared with online media.
The average stay time of passengers in the station hall is 6-10 minutes (including transfer and waiting), which is much higher than the regular exposure time of outdoor media. Sufficient time to support complex brand storytelling and interactive design such as QR codes to promote in-depth cognitive conversion.
The average daily passenger flow of Dalian Metro exceeded 550,000 (with a peak of 700,000), and the annual number of passengers exceeded 200 million. Continuous massive exposure provides a basic voice pool for brands to build social consensus.
