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| Area：Shanghai | Type：Metro | Frequency：0 |
| Address：Shanghai Metro | Format：Light box | Duration：/ |
| Location：South Pudong Road Station | Min Qty：1 | |
| Size：/ | Min Period：week |
As the core station, Pudong South Road Station mainly covers white-collar workers and business passengers. According to the data, 82% of Shanghai Metro passengers are under the age of 40, 74% have a college degree or above, 66% belong to the white-collar class, and 90% have a middle and high income level.
The average time spent in the station is 60 minutes, with more than 8 minutes in the concourse. The super light box is located on the pedestrian route (such as the passage in and out of the station and the transfer hub), forming a mandatory viewing scene in a closed environment, and the duration and frequency of receiving advertising information far exceed that of other outdoor media.
According to the commercial attributes around Pudong South Road Station (such as the proximity to business districts or consumption places), the advertisements can accurately match the life scenarios of the target group. For example, financial technology advertisements are placed for business customers, or life service content is displayed in combination with the characteristics of business districts, so as to enhance the fit between advertising content and audience needs.
