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| Area：Shanghai | Type：Metro | Frequency：0 |
| Address：Shanghai Metro | Format：Light box | Duration：/ |
| Location：People's Square Station | Min Qty：1 | Operating Time：0-24o'clock |
| Size：/ | Min Period：week |
As an interchange station between Line 2 and Line 1/8, People's Square Station connects core areas such as Hongqiao Airport, Lujiazui Financial District, Nanjing Road Pedestrian Street, etc., covering business people, tourists and local residents, forming a diversified audience structure.
The advertising area of the 48 light boxes is huge (such as the conventional size of 3.05 meters ×1.56 meters), with high-definition picture quality and LED light source, forming a strong visual shock in the closed subway environment. Passengers spend a long time (60 minutes on average) while waiting for trains and transfers, and are frequently exposed to advertising content to strengthen brand memory.
Most of the subway passengers are 25-40 years old (accounting for 61.8%), and more than 74% have a college degree or above, 85% are white-collar workers, and 88% have middle and high income.
As an urban public space, the subway has natural authority and credibility in its advertising, which is especially suitable for enterprises that need to establish a high-end brand image or promote new products.
