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- Media Map
| Area：Shenzhen | Type：Outdoors | Frequency：0 |
| Address：No. 3197, Binhe Avenue, Futian District | Format：Light box | Duration：0 |
| Location：Water Affairs Building | Min Qty：1 | Operating Time：18-22o'clock |
| Size：13m(W)X31.6m(H)=410.8㎡ | Min Period：year |
With the building's own height and street-facing advantage, this lightbox offers excellent visibility at intersections and along main roads. Located adjacent to the Luohu District Committee and the bustling Dongmen commercial area, it is not only a key node on Shennan East Road, a major urban artery, but is also surrounded by dense office buildings, established residential areas, and subway stations. This location provides round-the-clock coverage of a large volume of commuting traffic, business crowds, and consumers heading to the Dongmen commercial area.
Situated at the golden junction of Futian and Luohu, facing east toward Binhe Avenue, it has a visibility distance of 200 meters, covering traffic in both directions. It is near Ludancun Station on Metro Line 9, offering full vehicle and pedestrian coverage. Backed by the Shenzhen River with no building obstructions, it is a rare high-exposure outdoor media on Shenzhen's main roads. Between the Shangbu Interchange and Hongling Interchange, traffic from Futian CBD, Luohu commercial area, MixC, and the border economic zone overlaps.
The lightbox faces both directions of traffic on a major urban artery, with a visual distance of over one kilometer, free from building obstructions and with an open and clear view. It can capture dynamic public traffic from commuting and travel, while deeply reaching surrounding mature residential areas, office buildings, and commercial clusters within three kilometers, achieving wide-ranging, highly precise, and continuous exposure. It is one of the outdoor lightbox media in western Shenzhen with the broadest traffic coverage and the most stable reach.
This lightbox is a rare, large-scale wall media along the Futian Binhe Riverside. Outdoor advertising in Shenzhen's core urban area is strictly controlled for new additions. Such full-size, unobstructed, large-scale locations on main roads have extremely strong exclusivity. The media faces east directly towards the main road with no building obstruction, providing an effective viewing distance of over 200 meters, and covers traffic in both directions without any visual dead spots, effectively extending brand exposure time. It is a preferred outdoor landmark media for long-term brand positioning.
Its value lies in its irreplaceable core location and precise high-value communication capabilities. Its advantages penetrate every key step of communication, combining exposure, precision, and cost-effectiveness. By placing a brand here, it can leverage the landmark effect of the core area to associate with the city's central image, enhancing brand awareness and influence in the Taiyuan market. It can also rely on a stable flow of people to ensure long-term communication effectiveness, achieving precise placement, efficient conversion, and maximum value realization.
Scarce landmark positioning, high-end stable traffic, low maintenance with high gross profit, social virality premium, and long-term urban value appreciation. It is a high-quality, low-risk, cash-flow-stable, value-increasing, long-term tangible investment among Chengdu media. It offers higher advertising premiums, better customer acceptance, and stronger contract renewal stickiness. It is a city landmark media preferred by high-end brands and a rare high-quality outdoor media investment in Shenzhen's core areas.
