- Photos
- Specs
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- Media Map
| Area：Hangzhou | Type：Outdoors | Frequency：120 |
| Address：No. 258, Yan'an Road, Shangcheng District | Format：led | Duration：15s |
| Location：Lakeside Yintai in77 | Min Qty：1 | Operating Time：10-22o'clock |
| Size：5.9m*3.1m=18.29㎡ | Min Period：week |
Located on the basement level 1 main corridor passage at the northwest gate of C1 area, connecting the pedestrian street and the underground commercial area, it has a single traffic flow with no diversion, ensuring 100% mandatory exposure. In a closed space with a close-range frontal angle, it achieves over 85% active attention. The dwell time is twice that of ordinary indoor screens, resulting in very high effective viewership. Each screen is unobstructed, displaying full-page high-definition content within a 3–10 meter optimal viewing distance, delicate at close range and impactful from afar.
Seamlessly connected to Metro Line 1 Longxiangqiao Station Exit C with a 200-meter walk, it is the only corridor that must be taken by tourists from West Lake, metro commuters, and business district visitors. With no diversion, the corridor is the sole traffic line from pedestrian street → underground commercial area → metro, ensuring 100% mandatory exposure. The close-range frontal view is unobstructed, leaving a strong memory imprint with a high rate of secondary sharing, serving as a highly efficient golden traffic entry point for the entire chain of 'exposure - interaction - conversion.'
The corridor's single large screen at the northwest gate has no homogeneous competition, monopolizing the visual focus of the Hubin pedestrian street entrance. The corridor reaches an average of 100,000 high-value visitors per day, 200,000 on holidays, and over 36 million annually. The exposure density is 3–5 times that of ordinary commercial area indoor screens, with the combined flow of cultural tourism and commercial traffic. The 'exposure - interaction - conversion' full chain is highly efficient, making it a cost-effective benchmark indoor media in Hangzhou.
This location is the exclusively rare large corridor screen at the northwest gate of in77 C1 area. There are no similar competitors in the region, and it dominates the visual focus of the core traffic line. Its media exclusivity and scarcity are prominent, making it a highly cost-effective and exemplary indoor advertising media in the Hubin business district of Hangzhou with excellent dissemination and conversion effects.
in77 Area C seamlessly connects with Hangzhou Metro Line 1 Longxiangqiao Station, making it a must-pass location for tourists and citizens entering the Hubin commercial area. The C1 area on B1 level corridor serves as a crucial high-traffic passage linking the metro station and the mall interior, with an extremely stable and large base flow of people. Brands advertising here can achieve very high natural exposure, easily covering the massive number of pedestrians traveling daily between the metro and the commercial area.
The media is located at the core traffic node of Hubin in77 C1 area, positioned in the only corridor pedestrians must pass through from the pedestrian street to the underground commercial area and metro entrance. The enclosed corridor space creates a naturally captive viewing environment, with customers viewing at close range and head-on. Dwell time and effective viewability far exceed ordinary mall screen advertising, making it highly precise and efficient. It is a rare high-traffic indoor HD landmark media in the commercial area, combining urban cultural tourism traffic with premium commercial communication attributes.
Within the relatively concentrated leisure and shopping atmosphere on B1, this screen is not only a visual focal point but also effectively breaks the limitations of traditional flat advertising. While walking through or stopping in the corridor, the high-definition dynamic ad display delivers a strong visual impact, subtly extending audience attention time and effectively enhancing brand recall. Supported by the dual city IP of West Lake and in77, brand messaging is strong, memorable, and highly likely to be shared a second time.
As a core media in Hangzhou Hubin commercial area with both rarity and monetization potential, it leverages billions in foot traffic, high-net-worth customers, and a captive viewing environment. It features short payback, high net profit, and long-term value growth characteristics, making it suitable for long-term holding and stable profitability — a high-quality investment target for commercial media in the Yangtze River Delta.
