- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Shenyang | Type：Metro | Frequency：0 |
| Address：Line 1 Huaiyuanmen | Format：Light box | Duration：0 |
| Location：Huaiyuan Gate Entrance A | Min Qty：1 | Operating Time：0-24o'clock |
| Size：/ | Min Period：4weeks |
Located directly above Exit A escalator, passengers see it as soon as they look up after exiting the station. It has 100% visibility, no obstructions, no interference, and strong memorability at close range. It is in a naturally upward gaze zone when passengers enter and exit the station, creating a mandatory visual focus with a high information reach rate. It connects core traffic flow and historical cultural atmosphere, creating a brand 'first glance' visual touchpoint. It can exclusively capture the ancient city's traffic entrance and enhance the brand's cultural tone.
During the few dozen seconds of escalator operation and passage walking, passengers are in a relatively confined, bored waiting state. Mobile signals are sometimes unstable, which forces passengers to look up for a visual focus, thereby ensuring mandatory attention to the advertisement content. The unavoidable flow guarantees a 100% reach rate. Whether during morning peak commuting or holiday shopping, the large daily passenger flow ensures high-frequency exposure of the advertisement.
Huaiyuanmen Metro Station is an important transport hub in Shenyang, with a daily passenger flow exceeding one million. The surrounding commercial facilities are dense, providing the potential for high exposure and accurately reaching high-end consumer groups for advertising. This media, relying on prime location traffic, cutting-edge technology display capability, and diverse content adaptability, has become an efficient medium for brand marketing and city promotion.
The escalator top lightbox at Exit A of Huaiyuanmen Station on Metro Line 1 is a perfect combination of 'core commercial area traffic' and 'mandatory viewing angle.' It is very suitable for FMCG products, large mall promotions, tourist attraction promotions, and brand exposure for internet products targeting young audiences.
Huaiyuanmen Station is close to Shenyang Middle Street Pedestrian Street and Shenyang Forbidden City, is one of the most prosperous core business districts in Shenyang, Exit A usually connects to the main flow route to Middle Street and the Forbidden City, which means that the audience passing through here is not only huge, but also has extremely high consumption attributes and tourism attributes, covering a large number of young shopping groups, foreign tourists and surrounding business white-collar workers, with strong purchasing power and high acceptance of new brands and promotional activities
The layout of the light box on the top of the ladder is complete and independent, there is no dense mixed advertising obscuration and interference around, the picture look and feel is clean and tidy, which can monopolize the audience's attention, deepen the brand memory imprint, and the communication effect is purer and more efficient
As a cultural tourism and commercial hub site in the old city of Shenyang, Huaiyuanmen Station has a very high passenger flow quality and accurate audience, and is dominated by consumers in the middle street business district, cultural tourists from the Forbidden City and Taiqing Palace, and commuters in surrounding office buildings and residential areas, covering all age groups, strong willingness to consume, outstanding consumption power, stable daily passenger flow of the site, and Exit A as the core entrance and exit, with a high concentration of passenger flow, which is an excellent window to reach local consumer groups and foreign tourists in Shenyang
The point has the core advantages of stable passenger flow, high-quality audience, forced communication, strong value retention, and adaptation to the whole industry, which can achieve efficient marketing conversion in the short term, and has stable rental income and asset preservation value in the long term, making it a high-quality investment target for offline advertising in Shenyang Metro
