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- Media Map
| Area：Hefei | Type：Outdoors | Frequency：120 |
| Address：No. 478, Changjiang West Road, Shushan District | Format：led | Duration：15s |
| Location：Hongyang Plaza | Min Qty：1 | Operating Time：11-22o'clock |
| Size：6.2m*15.0m=93.00㎡ | Min Period：week |
Located in the core of Changjiang West Road, Shushan District, in the atrium void area on the 3rd floor of the west zone of Hongyang Plaza, visible from floors 1–5 with no blind spots, and along escalators and connecting corridors that customers must pass through. The dwell time of customers is three times higher than that of ordinary locations, and the viewing efficiency far exceeds traditional indoor screens. It is the only high-altitude atrium hanging large screen in the western business district, exclusively dominating the core visual area of West Seven—Wulidun. It is the only high-altitude hanging atrium large screen in the west zone of the flagship Wulidun Mall, occupying the core visual of the West Seven business district, with no homogeneous competition and landmark-level media in the area.
Approximately 200 meters from Wulidun Station on Metro Line 2 and about 400 meters from Xiqili Tang Station on Line 3, with an average daily passenger flow of 80,000. Changjiang West Road has heavy traffic, combined with the mall’s natural foot traffic, reaching more than 2.4 million monthly touches. Within a 1 km radius, the population is 300,000, and within 3 km, 600,000. It covers 60 high-end communities such as Daxidi and Yihe Garden, 50 schools, mainly 20–45-year-old white-collar workers and middle-class families with strong purchasing power and active decision-making.
The large screen is located in the core atrium void of the west zone’s 3rd floor, vertically covering all floors from 1 to 5 of the mall. All foot traffic along escalators, connecting corridors, and atrium leisure areas must pass by it. Customer dwell time and effective viewing rates are much higher than ordinary wall-mounted indoor screens, ensuring extremely high traffic quality. The surrounding area gathers a large number of high-end communities, office buildings, and schools, making it a core aggregation spot for family consumption, young trendy consumption, and urban white-collar consumption in the western city.
Located in the core commercial area of Changjiang West Road, Shushan District, Hefei City, landing in the main atrium on the third floor of the West Area of Hongyang Plaza, this is the project's West Area's core visual landmark media. Leveraging the traffic from two subway hubs and a mature commercial atmosphere, it is a rare high-altitude hanging indoor HD LED display screen for the West City commercial area, featuring full-floor vertical coverage, high dwell time, and high exposure advantages.
With high-frequency and stable playback averaging 3,600 exposures per month, it continuously reinforces brand memory. The enclosed atrium environment prevents outdoor noise interference, and dynamic content is highly attractive, with a retention rate five times higher than static advertisements. The large screen enhances spatial technological sense and fashion appeal, driving surrounding foot traffic and brand tone to achieve a win-win for advertising and commerce. Exposure during the consumer decision window results in significantly higher ad recall and conversion rates than outdoor or ordinary indoor screens.
As the only core atrium landmark screen in the West Area of Hongyang Plaza, the media enjoys strong exclusivity and no competition from similar positions, providing extremely strong scene communication and brand endorsement. It can be used for brand image display, new product launches, holiday marketing campaigns, live streaming of mall IP activities, government and corporate public service promotion, celebrity support, and merchant activity broadcasts. It is a highly cost-effective, stably exposed, and high-conversion indoor benchmark advertising media in Hefei's West City commercial area.
