- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Hefei | Type：Outdoors | Frequency：120 |
| Address：No. 800, Luzhou Avenue, Baohe District | Format：led | Duration：15s |
| Location：Sunac Mall | Min Qty：1 | Operating Time：10-22o'clock |
| Size：7.1m*3.1m=22.01㎡ | Min Period：2week |
Located directly above Gate 5, the main entrance of Hefei Sunac Mall, in the two-story atrium's open core area, it faces the main corridor and escalator traffic lines. It is visible from all floors 1-3 with 360° unobstructed views. People will pass by when going up and down the escalators, taking a rest in the atrium, or entering stores, with a dwell time of 30 seconds. It offers high-frequency exposure and memory retention far exceeding ordinary locations, making it an indoor prime advertising spot for high visibility and strong interaction in the mall, suitable for brand image promotion, live event broadcasting, new product launches, and various other scenarios.
Hefei Sunac Mall is a top-tier cultural and commercial complex in East China, integrating shopping, entertainment, cultural tourism, and hotels. It attracts customers from across Hefei and surrounding cities. With escalator stops, atrium breaks, and mandatory store entry, it achieves a forced exposure rate of 92%, with memory and conversion power far surpassing traditional locations. The daily foot traffic averages 50,000, peaking at 100,000 during holidays, concentrated among families, young people, and cultural tourism visitors.
This location holds the prime C-position in the atrium, ensuring multi-floor, unobstructed visibility. It naturally provides immersive, high-impact exposure, with audience memory retention far surpassing ordinary walls, lightboxes, and small locations. The dynamic large screen is particularly eye-catching and can be integrated with atrium decorations, pop-up events, or roadshow live broadcasts to achieve 'screen-field synergy.' It is a high-quality indoor HD LED media platform for brand image upgrades, new product promotion, festival event promotion, and scenario-based marketing check-ins, combining brand publicity with interactive scene value.
As a landmark-level cultural, tourism, and commercial complex in Binhu, Hefei, it radiates across the entire city of Hefei and the central Anhui urban cluster, gathering a massive pool of high-quality consumers. It achieves integrated marketing of 'screen promotion and offline scenarios,' combining brand awareness and sales effectiveness, helping brands deeply cultivate the core market of Binhu, Hefei, quickly elevate the high-end brand image, fully cover peak traffic periods for both daytime consumption and nighttime leisure, with no obvious seasonal gaps throughout the year, and provides high-quality indoor media resources with stable audience acquisition potential.
The LED screen resources of Hefei Sunac Mall, as a pioneering case of urban commercial digitalization, are redefining the communication value of physical spaces through the dual forces of technological innovation and scenario reconstruction. Its advantages lie not only in breakthroughs in hardware performance but also in transforming the LED screens into strategic hubs connecting consumers, brands, and urban life through deep operations.
Combined with high pedestrian traffic and high-spending consumer groups, advertising reach efficiency far surpasses traditional media, making it especially suitable for industries requiring high-frequency exposure, such as fast-moving consumer goods, automobiles, and luxury items. Through 'scenario-based advertising' in high-end commercial districts, brand awareness can be rapidly increased, indirectly driving offline store traffic or online sales conversion.
LED screens are core scarce assets of the Binhu cultural and tourism landmark, indoor large screens with high traffic and stable revenue, offering a triple value of short-term cash flow, mid-term appreciation premium, and long-term anti-cycle value preservation. The return on investment is steady, the risk is extremely low, making it a premium hard asset in Hefei’s commercial advertising market.
