- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Shenyang | Type：Metro | Frequency：0 |
| Address：Lines 9 and 10 | Format：bulletin board | Duration：0 |
| Location：Entrance and exit | Min Qty：80 | Operating Time：0-24o'clock |
| Size：/ | Min Period：4weeks |
Located on the single side of the escalator steps at subway station entrances and exits, all entrances and exits at all stations have escalators on one side, with no station left out and no blind spots; passengers exiting the station 100% must pass by, in close-range eye level, unobstructed and without interference. The entrance and exit escalator is the only necessary route for exiting the station, with the stair boards positioned at passengers' optimal eye-level distance. During the ride, passengers are forced to gaze, making it memorable, leading to an effective reach rate far exceeding conventional passageway advertising.
The subway network sees a daily passenger flow of 1.65 million. Lines 9 and 10 are the main lines for passenger flow, with commuter traffic accounting for 70%, being high-frequency, stable, and highly localized. When passengers go up and down the escalator, their line of sight is only 30 cm, with an average exposure duration of 30 seconds. The reading rate exceeds 40%, which is three times that of ordinary outdoor advertisements. Multiple stair boards are arranged neatly and continuously at each entrance and exit, creating a 'brand comic strip', providing repeated exposure and strong memory recall, covering 80% of core urban traffic in Shenyang, rapidly increasing brand awareness.
Single-side stair boards at all station entrances and exits are high-reach, cost-effective, and highly scenario-based underground media resources, covering core stations and passenger traffic across the entire line. They are suitable for long-term brand exposure and short-term campaign promotion, serving as a fundamental traffic media essential in the Shenyang subway network.
The single-side stair boards at all entrances and exits of Lines 9 and 10 are standardized stair board media covering one side of the escalator at all station entrances and exits. They belong to the high-coverage, strong-reach offline advertising resources on the necessary exit routes of the subway, suitable for both full-domain brand exposure and regional in-depth marketing needs.
As the backbone loop line of Shenyang's main urban area, it carries the city's primary commuting flow, community residential flow, commercial consumption flow, and business office flow. Passengers exiting the station 100% must pass through the core route, and while descending escalators, they face the screens directly at eye level. This fixed duration on the escalator creates forced immersive exposure, leading to advertising recall and effective reach far higher than ordinary corridor light boxes or wall sticker media. The escalator panels can generate a strong networked communication effect.
When passengers are on stairs, their bodies are in motion, and their eyes naturally scan the side walls. Single-sided escalator panels are usually arranged continuously, forming a 'comic strip' or 'corridor' style visual experience, greatly extending the brand information reading time. Whether ascending to enter the station or descending to exit, the fact that passengers must pass through the stair passage ensures high-frequency, compulsory exposure to the advertisement.
These escalator panels are a rare and fully covered resource on Shenyang Metro Lines 9 and 10, offering five major values: stable traffic, high-quality audience, mandatory communication, controllable costs, and suitability for all industries. In the short term, they can quickly enhance brand exposure and conversion; in the long term, relying on dual-line passenger growth and urban development, they provide strong value retention and appreciation, making them a high-cost-performance core investment for offline advertising in Shenyang.
Entrance/exit single-sided escalator panels = stable high passenger traffic across the city, compulsory close-range high exposure, extremely low CPM, high local conversion scenario, rare value-preserving resource. They are the highest cost-effective, most reliable, and most industry-adaptable traffic-oriented premium media in Shenyang's offline media market.
