- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Nanjing | Type：Outdoors | Frequency：60 |
| Address：At the east wall of Golden Eagle on Shuanglong Avenue | Format：led | Duration：15s |
| Location：Jiangning Golden Eagle Shopping Center | Min Qty：1 | Operating Time：8-22o'clock |
| Size：22.5(W)x12.65(H)m | Min Period：week |
Located in Nanjing’s Second Xinjiekou in the Baijia Lake commercial area of Jiangning, on the main road Shuanglong Avenue. The plaza below the screen hosts frequent activities year-round, with a strong commercial atmosphere that enhances viewership. Line 1 Baijia Lake Station provides direct access. It belongs to Jiangning's core commercial and transportation hub, a dual-core location, with a commercial circle reaching a consumer population of 2 million. The surrounding area is dense with high-end residential buildings, office buildings, and commercial complexes, making it the area with the strongest and most concentrated consumption power in Jiangning.
The target audience is 18–45-year-old white-collar professionals, middle-class families, fashionable youth, and college faculty and students, with a high proportion having a bachelor's degree or above. Over 40% of households have a monthly income of 20,000 yuan or more. The screen covers peak periods for early commuting, midday shopping, and evening leisure with 120 high-frequency rotations per day, reinforcing brand memory and improving conversion. Daily pedestrian and vehicle traffic reaches 600,000, with a monthly exposure of 16.5 million, making it the most densely trafficked and stable golden node in Jiangning.
The media occupies the prime position in the Baijia Lake commercial area of Jiangning, enjoying dual traffic from the city's main road and subway hub. The area has a large daily average flow of people and vehicles and serves as the most concentrated core communication entry point for Jiangning's pedestrian and vehicle traffic. Below the screen is the Golden Eagle Outdoor Leisure Plaza, which hosts roadshows, promotions, exhibitions, and other commercial activities year-round. The commercial atmosphere is strong, the audience dwell time is high, and advertising viewership significantly exceeds ordinary outdoor locations. The surrounding area is concentrated with high-end residences, office buildings, and mature commercial clusters, with a mature and stable consumer environment.
Golden Eagle has two core LED media locations: an east-facing flat screen and a southeast corner screen, located respectively on the east wall of Golden Eagle on Shuanglong Avenue and at the corner where Shuanglong Avenue intersects with Wanghu Street, forming a three-dimensional exposure structure of 'main façade, corner reinforcement.' The Golden Eagle flat screen LED, also known as the Baijia Lake Golden Eagle East Wall Flat Screen, is the core outdoor large screen in the Baijia Lake business district of Jiangning and is called the 'King of Screens in Jiangning.' It is an important part of the Nanjing Golden Eagle large screen matrix and is positioned as a city-level landmark flat media.
The LED screen, with its high-definition display effects and wide viewing angle, can present visually impactful images. Coupled with the frequent promotions and roadshows held throughout the year in the plaza below the mall, the large screen can not only forcibly attract the attention of passing vehicles and pedestrians but also easily capture the attention of passersby through the realistic layering of images, extending the audience's engagement time. The east-facing flat screen and the corner screen form the 'light and shadow gateway' of the Jiangning business district, creating a regional visual focus when lit at night and significantly enhancing the recognizability of the commercial complex.
As a rare large-scale flat LED screen in the core area of Jiangning, similar competitors are scarce in the region, giving it strong business district exclusivity and landmark communication attributes. The location can be used independently or linked with the full-city joint deployment of Golden Eagle's full-screen matrix in Xinjiekou, Hexi, and Xianlin, quickly boosting brand visibility both regionally and citywide. It is suitable for brand image upgrades and new product launches, making it a top-performing advertising medium in Jiangning, Nanjing, combining cost-effectiveness and communication power.
