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- Media Map
| Area：Nanjing | Type：Outdoors | Frequency：60 |
| Address：The intersection of Shanju East Road and Xuehai Road | Format：led | Duration：15s |
| Location：Xianlin Golden Eagle Lakeside World | Min Qty：1 | Operating Time：9-22o'clock |
| Size：8.6(W)x15.3(H)mx2 | Min Period：week |
Located at the intersection of Sanghu East Road and Xuehai Road, facing the main thoroughfare and Lakeside Plaza, it offers a wide viewing angle and heavy pedestrian and vehicle traffic. The dual-screen, dual-view system covers both sides with no blind spots. It is the only dual-sided large screen at the Lakeside metro entrance in the Xianlin business district, with no competitors of the same scale nearby. It occupies a prime exposure location, allowing double-sided exposure with a single placement. The cost per thousand viewers is low, and its cost-effectiveness surpasses that of ordinary single screens.
Jinying Lakeside World is a benchmark commercial area in Xianlin (including outlet shopping centers and Lakeside Park) with an annual footfall in the tens of millions. With the addition of the first Oakley store and the in-progress Degi Xianlin Outlet, the commercial district's momentum continues to rise. Lakeside Plaza, the pedestrian street, and the metro entrance allow high-efficiency exposure across multiple scenarios including leisure, shopping, and commuting. With nearby bus hubs and major road traffic, the average daily traffic of people and vehicles exceeds 150,000, and the 5-kilometer radius covers 500,000 permanent residents.
The media occupies the core intersection of Xianlin CBD, directly facing the city’s main roads and Lakeside Leisure Plaza. The dual screens cover both vehicle and pedestrian traffic scenes. Adjacent to the exit of Xianlin Center Station on Metro Line 2 and surrounded by multiple bus routes, it gathers massive commuting traffic and shopping footfall. It is the golden exposure point with the highest concentration of vehicle and pedestrian traffic in the Xianlin area. Leveraging the mature commercial complex of Jinying Lakeside World, the commercial atmosphere is strong, and the annual footfall ensures stable commercial exposure potential in the tens of millions.
Located around Xianlin University Town, surrounded by numerous colleges, and simultaneously reaching a large number of young family customers, the large screen can accurately target two core, highly active, and high-spending groups: Generation Z college students and young families. It is very suitable for advertising in trendy brands, fast-moving consumer goods, gaming and animation, as well as education and training. The superior leisure setting, combined with the visual impact of the double-sided LED, allows advertisements or event information to achieve extremely high natural exposure and viewer engagement in a relaxed atmosphere.
The large screen is a double-sided high-definition display with high brightness, wide viewing angles, and clear and transparent images day and night. It has high color fidelity, a wide visible range, and no visual blind spots, covering peak periods during morning, midday, and evening commutes, shopping in business districts, and nighttime leisure. The standard ad format is 15 seconds per slot, with an average daily rotation of 120 times. High-frequency exposure continuously reinforces brand memory, with high ad reach density and stable dissemination.
As a rare double-sided landmark screen in the Xianlin commercial area, there are very few competing screens of the same specification in the region, giving it strong media exclusivity. It can accommodate diverse advertising scenarios such as brand image upgrades, new product launches, holiday promotions, celebrity endorsements, and corporate/public welfare campaigns. It can also be linked with the entire King Eagle screen matrix in Nanjing, including Xinjiekou, Hexi, and Jiangning, for citywide brand exposure, making it a high cost-effective, high-exposure, and high-conversion premium advertising medium in the eastern part of Nanjing.
