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- Media Map
| Area：Shanghai | Type：Metro | Frequency：0 |
| Address：Shanghai Metro | Format：Light box | Duration：/ |
| Location：South Shaanxi Road was replaced with a passage | Min Qty：1 | Operating Time：0-24o'clock |
| Size：/ | Min Period：week |
The passengers are mainly young white-collar workers aged 25-40 (accounting for more than 60%), more than 85% have a college degree or above, and 88% have a middle and high income. This group has a strong willingness to consume, a high acceptance of quality services and innovative products, and is suitable for the promotion of high-end brands and trendy products.
The average stay time of passengers in the station is about 3-5 minutes, and the advertisement occupies the visual focus through the large light box and dynamic pictures, effectively using the fragmented time of waiting and passing to transmit information. The data shows that the dwell time of these ads can increase by 2.3 times, and the conversion rate is 47% higher than that of traditional ads.
Super lightbox advertising has the advantages of both high-frequency exposure and low-interference environment, and the cost of advertising is lower than that of outdoor media in the same level of business district. The picture is maintained by a special person, and the brightness of the light source can be adjusted to ensure all-weather display and form long-term brand memory.
Through the combined advantages of "traffic entrance, accurate crowd, immersive scene and technological innovation", the super light box advertisement of South Shaanxi Road Station provides enterprises with both effective and artistic brand communication solutions.
