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Area:Guangzhou | Type:Metro | Frequency:192 |
Address:Guangzhou Metro | Format:led | Duration:10s |
Location:S-class subway station | Min Qty:1 | |
Size:/ | Min Period:week |
White-collar workers commute 2-3 times a day, and high-frequency contact (60 times a month) deepens brand awareness, and can achieve "full accompaniment" marketing with creative content.
The LED advertising of S-level stations is deeply integrated with modern subway scenes, conveying a fashionable and efficient urban lifestyle and strengthening the high-end image of the brand.
The high-brightness design ensures that the picture is clear in the strong light environment, the contrast and color saturation enhance the visual appeal, and the closedness of the subway scene increases the brand recall by 42% and the favorability by 27%.
LED advertising runs through the full flow of passengers entering the station, waiting for the train, and transferring, combining dynamic video and sound and light effects, to achieve an active/passive reach rate of 68% in an average 30-minute travel time, forming a "zero dead end" brand penetration.