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Area:Guangzhou | Type:Metro | Frequency:64 |
Address:Guangzhou Metro | Format:led | Duration:10s |
Location:Guangzhou Metro | Min Qty:1 | |
Size:/ | Min Period:week |
Reaching more than 10 million passengers per day: Relying on the huge daily passenger flow of more than 10 million passengers in Guangzhou Metro, a mandatory viewing scene in a closed space is formed, and the probability of advertising reach within 30 minutes of the average travel time of passengers is 68%.
Low-interference propagation scenario: The advertising blocking rate in the enclosed space is low, the average stay time of passengers exceeds 20 minutes, and the frequency of advertising contact is more than 10 times per week.
High-frequency memory enhancement: Commuters are repeatedly exposed to advertisements every day, and the brand information memory retention rate is increased by 42%.
Mandatory viewing advantage: The waiting period (3-5 minutes) and the ride process form a natural "in-depth reading window", and the number of interactions can reach 500,000 times in a single day.